CHANGING PLACES LATAM: Enys Castro, Daniel Cao, Christopher Krefft, Carlos Abril…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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IPG MPROG 2ediabrands, a division of Interpublic Group, announced that Ansible, its comprehensive mobile agency, will launch and expand its product offering throughout Latin America. For that purpose, Ansible is opening its offices in Mexico and Argentina. Ansible Mexico will be led by Enys Castro and Ansible Argentina by Daniel Cao.


Christopher Krefft has been appointed  Business Development Director at Televisa Publishing and Digital. Krefft is based in Miami and will work on expanding Televisa Publishing's panregional and Latin American business. Previously Krefft worked as Business Development Director at Axium Digital.


AAEAAQAAAAAAAASYAAAAJDEyZjM4NDJhLTBhYTUtNDVhMC04NzE3LTI3Yzk2MDYzODlhZQAtos company is about to open its’ offices in Peru and will appoint Carlos Abril as Country manager of that entity. The executive will add this new responsibility to his current position as CEO of Atos for Argentina, Colombia and Uruguay. Atos Peru will report to Atos Argentina and within the organization to Atos South America, headquartered in Brazil.




imagesHertz has appointed Vincent Gillet vice president, marketing international to lead the marketing strategy and plans for the Hertz, Dollar, Thrifty and Firefly brands.He will oversee regional marketing, e-commerce, partner marketing, product development and branding in Europe, Middle East, Africa, Asia Pacific and Latin America.Gillett will report reports to Hertz chief marketing officer Matt Jauchius and to senior vice president of sales, marketing and revenue management, international, Jim Mueller.Prior to joining Hertz, Gillet served as global vice president of brand at Nissan.



descarga (1)Cristiane Pereira is the new Customer Care Executive Director of FCB Brazil.





descarga (2)BBDO Mexico has announced the appointment of Arturo Rodriguez as General Director of Proximity, as well as integration director of BBDO. The executive comes to BBDO after having  served as creative development and innovation director at WebAr Interactive. Rodriguez will report to Carlos Vaca, president and CEO of BBDO Mexico.





Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


Wall Street Firms Invest in Two Hispanic Supermarket Chains

Wall Street Firms Invest in Two Hispanic Supermarket Chains

Private-equity firms KKR and Victory Park Capital will be investing in California-based Hispanic grocery chains Mi Pueblo Food Centers and Cardenas Markets, a KKR spokeswoman announced. According to a statement both companies will continue to work independently.

Healthcare Marketing under Trump:  Karen Ignagni, President and CEO at EmblemHealth Evaluates the Situation

Healthcare Marketing under Trump: Karen Ignagni, President and CEO at EmblemHealth Evaluates the Situation

Health plan providers are among the organizations that will be most impacted by president-elect Trump's new administration. In addition, healthcare marketing under the ACA (Affordable Care Act), is to a large extent Multicultural and Hispanic marketing. Portada interviewed Karen Ignagni, President and CEO at EmblemHealth, to understand how one of the U.S. largest nonprofit health plan providers evaluates the new situation.