Publicis’ Lisa Torres, AT&T, Dunkin and Comcast added to #Portada16

Lisa Torres, President Multicultural, Publicis Media is one of the latest additions to a who is who of Multicultural Marketing participating at the Hispanic Sports Marketing Forum and the 10th Annual Hispanic Advertising and Media Conference, on September 14-15 in New York City co-produced by Portada and MediaPost.

Publicis' Lisa Torres will participate in a session called the "Multicultural is the New Mainstream: The view from the corner office".
Other major additions in the last few days to the participant's roster are:

  • Janina Delloca-Pawlowski, Multicultural Marketing Manager, Dunkin' Brands
  • César Taveras, Online Marketing Manager - U.S. Hispanic Market, Rossetta Stone/li>
  • Shimah Akrami, Senior Media Services Manager Multicultural Marketing, Comcast
  • Mariel Llenza, Director Diversity Advertising at AT&T Entertainment Group

Check out the Agendas!
Sept. 14:Hispanic Sports Marketing Forum
Sept. 15: 10th Annual Hispanic Advertising and Media Conference

Obtain major insights about passion point marketing (Sports, Multicultural etc). PLUS: Get 1:1 introductions with senior brand and agency executives.


Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

The World Cup kicks off in Russia on June 14, 2018. While Americans won’t be able to cheer for their own national team this time, US soccer fans are more engaged and excited about the tournament than ever.


As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?