Publicis’ Lisa Torres, AT&T, Dunkin and Comcast added to #Portada16

Lisa Torres, President Multicultural, Publicis Media is one of the latest additions to a who is who of Multicultural Marketing participating at the Hispanic Sports Marketing Forum and the 10th Annual Hispanic Advertising and Media Conference, on September 14-15 in New York City co-produced by Portada and MediaPost.

Publicis' Lisa Torres will participate in a session called the "Multicultural is the New Mainstream: The view from the corner office".
Other major additions in the last few days to the participant's roster are:

  • Janina Delloca-Pawlowski, Multicultural Marketing Manager, Dunkin' Brands
  • César Taveras, Online Marketing Manager - U.S. Hispanic Market, Rossetta Stone/li>
  • Shimah Akrami, Senior Media Services Manager Multicultural Marketing, Comcast
  • Mariel Llenza, Director Diversity Advertising at AT&T Entertainment Group

Check out the Agendas!
Sept. 14:Hispanic Sports Marketing Forum
Sept. 15: 10th Annual Hispanic Advertising and Media Conference

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Editorial Staff

Portada Staff

MORE FROM PORTADA

Why More Brands are Investing in MLS Jersey Sponsorships

Why More Brands are Investing in MLS Jersey Sponsorships

More brands like AmFam, Valspar, Target, Etihad Airways, Acura, and Bimbo decide to be on the MLS team’s jerseys, and sponsorships will keep growing.


SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

SOUNDING OFF-The USHCC 2017 National Convention: Driving America’s Business Future

Each fall, the USHCC hosts the country’s largest gathering of Hispanic business leaders: The USHCC National Convention. The Convention is held every year in a city that embodies the American entrepreneurial spirit and supports a thriving small business community.


How Facebook is Cornering the Video Ad Market, also in Mexico

How Facebook is Cornering the Video Ad Market, also in Mexico

With more than 2 billion active users worldwide, and 80 million monthly active users in Mexico alone, the social media giant is boosting revenue at a faster pace than expected. An important part  of Facebook's efforts and investments are going into the creation of a major video advertising platform.