Ordoñez Appointed VP Group Partner at UM’s Coca-Cola Connections Studio

Maria Fernanda Ordoñez has been appointed VP Group Partner, Portfolio Management at Coca-Cola Connections Studio at UM in New York City.

Ordoñez's new position is a VP Partner Integrated Planning role working on the Coke trademark brands including Coke, Coke Zero and Coke Life. "It is a total market planning role, not a multicultural role" Ordoñez tells Portada.

The Coke team at UM is called the Coca-Cola Connections Studio. The Coca Cola Connection Studio was set up by UM earlier this year to service all of Coca Cola's media buying and planning needs in a similar way the agency had previously set up J3 for the Johnson & Johnson business.

It is a total market planning role, not a multicultural role.

Prior to her new role at Coca Cola Connections, Ordoñez worked as SVP Media Director, Identity, IPG/Media Brands, where she worked on different accounts including Merck, USPS, Exxon Mobile focusing on media planning across multiple channels. Prior to her engagment at Identiy, Ordoñez was VP Media Director, Red Fuse, part of Group M, (and before that at Siboney NYC 2010 – 2014). In both these agencies Ordoñez led comprehensive media plans for Colgate brands in the U.S.

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

Verizon to Launch AdFellows Program to Promote Diversity in the Marketing Industry

Verizon to Launch AdFellows Program to Promote Diversity in the Marketing Industry

Verizon has launched  AdFellows program, a paid fellowship that will give diverse young marketers internships at companies & agencies.20 diverse young marketers will have the chance to work within Verizon & its partner agencies (McCann Worldwide, Momentum, Rauxa, Weber Shandwick, and ZenithOptimedia) over the course of eight months


Brand Marketing Research: Amazon Most Trustworthy Brand, American Millennials Spending Less on Luxury

Brand Marketing Research: Amazon Most Trustworthy Brand, American Millennials Spending Less on Luxury

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


6 Things We Learned During Day 1 of #Portada17

6 Things We Learned During Day 1 of #Portada17

After an exciting day in New York, during The Sports Marketing Forum, with top speakers presenting insights and best practices on how to use sports and soccer content to connect to the rapidly growing multicultural demographic in the United States, this is what we learned: