ONLINE VIDEO ROUND-UP: VidaPrimo, Disney’s Bet on OTT, Samsung Pay, Rio…

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

VidaPrimo, a multi-platform music network, will begin distributing its music videos and related content onto online video platform Dailymotion. Dailymotion is the latest syndication platform for VidaPrimo’s #3 comScore rated network. The announcement was made by VidaPrimo Chairman Jason Peterson. Peterson’s GoDigital Media Group purchased VidaPrimo last year in a US $$3.5 million deal and integrated it into its AdShare monetization unit and is now rebranding it in the U.S. Hispanic market and Latin America as VidaPrimo. The announcement was made by AdShare CEO Jason Peterson.

The Walt Disney Company has revealed that it will pay US $1 billion for a one-third stake in BAMTech Inc., a technology and streaming business formed by the Major League Baseball, to launch a new online  platform this year. ESPN offerings will not be included in it.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450  million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

Hulu’s advertising-supported, free TV programming platform is shutting down. Users can still access Hulu’s library of TV shows for free.

Procter & Gamble Co., which spends more on advertising than any company in the world, has announced that it will decrease its investment in Facebook ads targeting specific consumers due to poor effectiveness. It will increase its allocation in mass media such as TV.
turner turnerTurner Broadcasting is investing in millennial women, leading a US $ 45 million funding round for publisher Refinery29Turner's Christina Miller, president and GM of Cartoon Network, Adult Swim and Boomerang, will join the board at Refinery29.

Brightcove, Inc., a leading global provider of cloud services for video, announced today that Frost & Sullivan has awarded Brightcove with its 2016 Market Leadership Award for Global Online Video Platforms (OVP). Brightcove, which was selected for the Award in 2011, 2012, and 2014, was again recognized for its ongoing dominance in market share, brand strength, and growth, including both product and global expansion.

LATAM MARKET

Samsung Pay entered Brazil before the Olympics: it's foray into the Latin American market.

samsungA study by Mexico's Instituto Federal de Telecomunicaciones (IFT) claims that despite the growth of online video platforms, almost six in ten Mexicans only use free-to-air (FTA) and linear TV for watching content.

Over the last 90 days, videos related to the Rio Olympics have generated 1.1 billion views across platforms, according to online video analytics firm Tubular LabsFacebook got 5558M views, 20K uploads), followed by YouTube (516M views, 31.2K uploads) and Instagram (28M views, 9562 uploads).

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas.  To align your brand with this important annual reference and thought leadership report, please contact Portada's Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

A study by Planning Quant revealed that over one in four Mexicans (25.8 percent) watch audiovisual content on the internet, mostly on smartphones. The most popular online platform is YouTube with 92% of users, followed by Netflix with 20% and ClaroVideo with 6%.
Over 80% of Latin American viewers check mobile platforms while watching live sports, so Argentina’s Internet Advertising Bureau (IAB) has advised that advertisers focus on second screens during Rio 2016. IAB's analysis of CensusWide's Teads's survey shows that over eight in ten Latin American football fans consumed online content through their smartphones while watching live games of the Copa América in June.

SportsProMedia.com has published an interesting piece on how Grupo Globo, Brazil's most powerful media conglomerate, is covering the Rio Olympics.

Join us at the HISPANIC SPORTS MARKETING FORUM.. The first day of #Portada16 (Sept. 14, 2016 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding Hispanic demographic!


Gretchen Gardner @gardnergretchen

Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.
Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.

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