CHANGING PLACES LATAM: Lucas Mentasti, Alberto Arellano García, Jason Kahner…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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descargaGroupM's programmatic trading company Xaxis announced the promotion of Lucas Mentasti to CEO, Latin America. Mentasti was previously managing director, Latin America and the first employee dedicated to the region. In this role, he successfully launched Xaxis operations in Miami, Mexico, Argentina, Brazil, Colombia and Puerto Rico, building out the Latin America business to more than 250 clients while doubling revenue each year. Prior to Xaxis, Mentasti served as vice president, digital director for Latin America at Starcom MediaVest.




2016-01-29-08-27-327167logo_fill_70Mexican Company Grupo LALA, S.A.B. de C.V. announced the appointment of Alberto A. Arellano Garcia as Chief Financial Officer (“CFO”).Alberto is an industrial engineer from Anahuac University in Mexico, and has a Master’s in Engineering Management from the same business school.



JK_2012_final_twitter2_400x400Jason Kahner has been promoted to global managing director at Grey, where he will oversee the GlaxoSmithKline account. Kahner has worked on the account for seven years in various roles, but now succeeds Alina Kessel to oversee the account globally. Kessel was recently appointed head of Team P&G for Grey parent company WPP.



descarga (2)Natalie Kerris is no longer VP, global communications at Twitter after  only six months. Kerris joined Twitter in February after 14 years at Apple, where she rose to senior director of worldwide corporate communications. Twitter chief marketing officer Leslie Berland will oversee the communications department until a replacement for Kerris is hired.

IPG MCarlosRojasPEediabrands Latin America has recently announced the appointment of Carlos Rojas as CEO in charge of the group's operations in Peru. Rojas recently led the start-up Guvera in Latin America. Previously, he served in different positions at Google.







WmeAMySK_400x400F5 Networks has appointed Roberto Ricossa as new Vice President of Sales for Latin America and the Caribbean. Based in Miami, Florida, USA, Ricossa will report directly to John DiLullo, global executive vice president. Previously Ricossa worked as channel and Business Development Director at  Aruba Networks.




descarga (4)Expert Project has appointed Ewerton Lopes appointed as Country Manager of operations in Chile.





descarga (3)Red Hat has named Ezequiel Picardo Regional Director of Solutions Architect Group (SA) in the South, Andean, Central American and Caribbean Latin American sectors.







descarga (1) 3358908Leo Burnett Tailor Made Brazil announced that Fernando Sales left his position of vice president of the media arm of the agency. Andrea Hirata will take over from Sales. The executive held the position of Media Director.




Fw_3yNe7_400x400Marcia Neri was appointed VP of planning of FCB Brazil, effective August 15. She will replaced Raphael Barreto.






Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


Tinder Explores Video, Acquires Video Startup Wheel

Tinder Explores Video, Acquires Video Startup Wheel

Tinder announced an agreement to acquire Snapchat-style video startup Wheel.

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NewsWhip Raise $6.4 million from Tribal Ventures, AP and Cantor Fitzgerald

NewsWhip Raise $6.4 million from Tribal Ventures, AP and Cantor Fitzgerald

Content analytics firm NewsWhip has raised a US$6.4 million Series A funding round led by Tribal Ventures, with participation by The Associated Press, clients of Cantor Fitzgerald, The Asahi Shimbun and existing investors.Series A Funding Round Will Be Used to Develop the Company’s Data-Driven Storytelling Technology for Leading Newsrooms and Agencies.