#Portada16: GroupM, Macy’s, Sprint, Dunkin’ and Rooms To Go to Judge Total Market and Innovation Awards
Gonzalo del Fa, president GroupM, Multicultural, Martha Kruse, Senior Director of Multicultural Marketing, Rooms to Go, Maria Cristina Rios, Director Multicultural Customer Strategy, Macy's, Xavier Turpin, Multicultural Marketing Director, Dunkin' Brands and Kymber Umana, Hispanic Marketing Manager, Sprint will be the judges of the Multicultural Marketing and Digital Innovation Awards to be announced during the 10th Annual Hispanic Advertising and Media Conference in New York City on Sept. 15 co-produced between Portada and MediaPost.
Once award nominees are set, Portada’s and MediaPost’s audience of thousands of marketing and advertising professionals will vote for the three finalists in each of the 12 categories.
The three finalists will be announced on August 29 and then the above cited high-ranking executives will choose each of the winners.
Winners to be announced at the Award Ceremony on Sept. 15 at the 10th Annual Hispanic Advertising and Media Conference in New York City’s Yotel.
Register here at early bird rate (until Wednesday August 10)!
Multicultural is the New Mainstream!
New award categories and descriptions reflect these exciting times. So MediaPost and Portada are adding a new "Total Market Campaign category and have added this phrase to the description of most of the campaigns, "general audiences and include market campaigns that were led by insights on multicultural Hispanic elements (e.g. music, expressions, scenery etc."
In celebration of these digital and programmatic times we are introducing the Programatico Lopez Digital Innnovator Award, the Top Digital Audio Campaign - presented by Audio.Ad and the Top Online Video Campaign as well as the Top Content Provider (targeted towards content marketing firms and audiovisual studios) are being added.
And the "Conquistador" - Top Media Professional of the Year Award is another new Award Category, because let’s face it, to be a successful media professional in these times requires the leadership and shrewdness of a Spanish Conqueror (Conquistador).
The Award categories:
• TOP MARKETER TO HISPANIC AUDIENCES
• TOTAL MARKET CAMPAIGN
• TOP SPORTS CAMPAIGN
• TOP DIGITAL AUDIO CAMPAIGN - Presented by Audio.Ad
• TOP MEDIA PROPERTY TARGETING HISPANIC AUDIENCES
• TOP CONTENT PROVIDER TO HISPANIC AUDIENCES
• “PROGRAMATICO LOPEZ” DIGITAL INNOVATOR AWARD
• TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN
• TOP INTEGRATED HISPANIC CAMPAIGN
• TOP MOBILE CAMPAIGN
• “CONQUISTADOR” - TOP MEDIA PROFESSIONAL OF THE YEAR
• TOP ONLINE VIDEO CAMPAIGN
• 2016 GRAND WINNER/ (most voted award of all categories)
#Portada16 Award Timeline!
July 18 - August 10: Nomination Period
Nominations for the 12 categories are open for submission until August 10. For assistance with any questions or comments about submissions, please email: Awards@portada-online.com
August 15-August 26: Voting Period
August 29: Finalists are announced (3 per category)
Finalists are the top 3 most voted nominees per category. The below executives will choose the winners of the winners.
Portada’s Editorial Board Members are:
Gonzalo del Fa, president GroupM, Multicultural
Martha Kruse, Senior Director of Multicultural Marketing, Rooms to Go
Maria Cristina Rios, Director Multicultural Customer Strategy, Macy's
Xavier Turpin, Multicultural Marketing Director, Dunkin' Brands
Kymber Umana, Hispanic Marketing Manager, Sprint
September 15: Award Ceremony at #Portada16
Winners will be announced at the 10th Annual Hispanic Advertising and Media Conference Award Ceremony on September 15, 2016. Stay tuned and follow #Portada16 for updates!
(Note: This year we are co-producing the event with MediaPost! For even more amplification, networking opps and path breaking content!)
The 10th Annual Hispanic Advertising and Media Conference is preceded by the Hispanic Sports Marketing Forum on Sept. 14.