MEC appointed Hertz’s Media Agency for the Americas
08/02/2016
WPP’s MEC is car rental company Hertz new media agency of record in the US, Canada and Latin America.
MEC will replace incumbent agency Florida-based FKQ Advertising.
August 2, 2016
Into Verizon’s Hispanic Millennial Campaign “Bienvenido a lo Mejor”
08/02/2016
In the age of the total market it is interesting to see how Verizon just introduced a campaign specifically targeting Hispanic Millennials led by actress Gina Rodriguez. Portada talked to Stephanie Shannon, Culture and Segment Strategist at Verizon.
Digital Bites LatAm: L’Oréal, Mobile Summit, Yahoo, Brand100, Havas, IAB Now
08/02/2016
July was a very busy month for me, and I’ll tell you something about it in this month’s digital bites.