SALES LEADS LATAM: Marriot, Hertz, Dove…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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- Marriott/AC brand
Marriott debuts the AC brand in Brazil.The highly-anticipated 225-room AC Hotel Rio de Janeiro Porto Maravilha and the 378-room AC Hotel Rio de Janeiro Barra da Tijuca, have opened their doors, inviting guests to experience Brazil’s newest class of lifestyle hotels.The two Rio openings debut the brand in Brazil following a successful launch in Latin America with openings in Guadalajara and Queretaro Antea, Mexico. Later this year, AC Hotels by Marriott is scheduled to expand its portfolio with hotels in Mexico City (Mexico), Panama City (Panama), and Santiago (Chile).
- Hilton Worldwide
Hilton Worldwide, a leading global hospitality company with 13 distinct brands spanning more than 4,660 properties in more than 100 countries and territories around the world, is making a significant effort to continue its expansion into the Latin American market with new hotel openings and brands.The company is actively pursuing additional Latin American growth opportunities and currently has a robust pipeline of more than 50 hotel projects throughout the region, including developments in Argentina, Brazil, Chile, Colombia, Costa Rica, Honduras, Mexico, Paraguay, Peru and Uruguay, among others.Hilton Worldwide currently has a portfolio of more than 90 hotels and resorts open and welcoming travelers in Latin America.
- Hertz/ AccorHotels
Hertz, car rental provider, and AccorHotels, the world’s leading hotel operator, have partnered to provide Le Club AccorHotels’ members with special car rental offers, including exclusive benefits, globally. With this partnership, Hertz expands its presence across key global markets. The partner agreement runs until March 2019.Le Club Accorhotels is the AccorHotels Group’s multi-brand loyalty program for Sofitel, Pullman, MGallery by Sofitel, Novotel, Novotel Suites, Mercure, ibis, ibis Styles, Adagio and Thalassa Sea & Spa. Le Club Accorhotels offers its more than 25 million members worldwide advantages and tailor-made services available at every stage of the customer journey. Members from Europe, Asia Pacific, Africa, Middle East, Latin America and Canada will now also be able to enjoy a unique rental experience.
Just in time for the Olympics, Dove has release a new chapter of "My Beauty My Say" campaign with an athletic spin, calling out the media for its looks-focused coverage of female champions on the court, in the arena and on the playing field.The effort includes this film, presented as a letter to the media as well as digital billboards in Times Square featuring a similar effect as the ads.There is also an accompanying campaign website around the theme "Have Your Say" reinforcing the story.
AdShare, a monetization service for music, film, television and sports rights holders, is rebranding in Latin America as VidaPrimo. The announcement was made by AdShare CEO Jason Peterson. Last year AdShare bought VidaPrimo, one of the world's best-viewed multi-platform music networks, to forge a partnership in which artists engage fans and advertisers reach Latin Millennials.VidaPrimo is a multi-platform network much like VEVO and MTV, built specifically for the Hispanic audience and fans of Latin music. Recent numbers tells the story of VidaPrimo's ability to engage the Latin Millennial audience. The VidaPrimo advertising platform leverages its massive reach of engaged Latin Millennials, connecting them with brands by producing and distributing premium branded entertainment content executing flawless digital media campaigns mainly focused on video advertising opportunities. More than 25 major brand advertisers including Miller, Anheuser Busch, Wells Fargo, Dunking Donuts, and Jeep have looked to VidaPrimo to reach Hispanic Millennial and Generation X consumers.
INTRODUCING NEW FEATURES TO PORTADA'S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
-New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
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