How People en Español and Essence Fare in the New Time Inc. Organizational Structure
The leadership at Time Inc over the last two weeks made several major announcements including the abolition of publisher titles as well as a new editorial and ad sales structure. Multicultural properties People en español and Essence were also impacted.
Under the new editorial structure, Time Inc.'s titles will be divided into four groups led by editorial directors, each of whom will report directly to Chief Content Officer Alan Murray. The four groups are Celebrity, Entertainment and Style; News and Luxury; Lifestyle; and Sports.
People en español and Essence are part of the Celebrity, Entertainment and Style Editorial Group, which also includes People, Entertainment Weekly, InStyle, StyleWatch and joJane. The group will be led by Jess Cagle, already editorial director of People and Entertainment Weekly. People en español editor Armando Lucas Correa will report to Cagle. The sports group will be led by Chris Stone, who replaced longtime Sports Illustrated group editor Paul Fichtenbaum in June. The shuffle falls in line with an ongoing and overall reimagining of the company's internal composition, including the reorganization announced last week, aimed at promoting cross-brand and category-wide ad sales.
Time Inc. now has one unified sales force, according to staff memos released last week. The new structure breaks the advertising and marketing organization into category, brand and digital sales, and completely eliminates the title of publisher. “This new structure will allow us to better serve our advertising partners and deliver on the promise of being a one-stop shop and solutions-based platform for advertisers and agencies,” CRO Mark Ford wrote.
Monique Manso until recently Publisher of People en español will now have the position of Brand Sales Director at People en español.
While multicultural is not a separate unit, sources at Time Inc, tell Portada that the new organization takes into account that both Essence (African-American) and People en español (Hispanic), have distinct audiences.
People en español Sales Managers will now also sell into other Time Inc brands and propose multicultural solutions to advertisers within editorial environments of other brands and the salesforce from other brands will sell into People en español and Essence.