How People en Español and Essence Fare in the New Time Inc. Organizational Structure

The leadership at Time Inc over the last two weeks made several major announcements including the abolition of publisher titles as well as a new editorial and ad sales structure. Multicultural properties People en español and Essence were also impacted.

Under the new editorial structure, Time Inc.'s titles will be divided into four groups led by editorial directors, each of whom will report directly to Chief Content Officer Alan  Murray. The four groups are Celebrity, Entertainment and Style; News and Luxury; Lifestyle; and Sports.
People en español and Essence are part of the Celebrity, Entertainment and Style Editorial Group, which also includes People, Entertainment Weekly, InStyle, StyleWatch and joJane. The group will be led by Jess Cagle, already editorial director of People and Entertainment Weekly. People en español editor Armando Lucas Correa will report to Cagle.  The sports group will be led by Chris Stone, who replaced longtime Sports Illustrated group editor Paul Fichtenbaum in June. The shuffle falls in line with an ongoing and overall reimagining of the company's internal composition, including the reorganization announced last week, aimed at promoting cross-brand and category-wide ad sales.

Time Inc. now has one unified sales force, according to staff memos released last  week. The new structure breaks the advertising and marketing organization into category, brand and digital sales, and completely eliminates the title of publisher.  “This new structure will allow us to better serve our advertising partners and deliver on the promise of being a one-stop shop and solutions-based platform for advertisers and agencies,” CRO Mark Ford wrote.
Monique Manso until recently Publisher of People en español will now have the position of Brand Sales Director at People en español.

Multicultural

While multicultural is not a separate unit, sources at Time Inc, tell Portada that the new organization takes into account that both Essence (African-American) and People en español (Hispanic), have distinct audiences.
People en español Sales Managers will now also sell into other Time Inc brands and propose multicultural solutions to advertisers within editorial environments of other brands and the salesforce from other brands will sell into People en español and Essence.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Drawn by Multicultural Demand, a Miami-Based Production House Expands to Los Angeles

Drawn by Multicultural Demand, a Miami-Based Production House Expands to Los Angeles

Miami-based music production company Animal Music has opened a studio in Los Angeles, California to meet an increasing demand for Multicultural talent.


Tinder Explores Video, Acquires Video Startup Wheel

Tinder Explores Video, Acquires Video Startup Wheel

Tinder announced an agreement to acquire Snapchat-style video startup Wheel.


¡Suscríbete a los boletines de marketing deportivo, video, marketing turístico e innovación!

Portada está expandiendo de manera significativa su cobertura en las aéreas descritas abajo. Asegúrate de obtener noticias frescas y la inteligencia que elabora el equipo editorial de Portada. ¡Por favor, tilda los tema(s) de los que quieras recibir información!