#Portada16 Awards: NOMINATE by this Friday! Total Market, Digital Innovator, Sports, Video …

Nominate by this Friday August 5 to our Marketing and Media Awards in 12 different categories! Check out the new campaigns: Total Market Campaign, Programatico Lopez Digital Innovator Award, Online Video Advertising, Audio streaming and more!

Multicultural is the New Mainstream! New award categories and descriptions reflect these exciting times. So we are adding a new "Total Market Campaign category and have added this phrase to the description of most of the campaigns, "general market campaigns that were led by insights on multicultural audiences and include Hispanic elements (e.g. music, expressions, scenery etc."

In celebration of these digital and programmatic times we are introducing the Programatico Lopez Digital Innnovator Award, Top Digital Audio Campaign - presented by Audio.Ad and the Top Online Video Campaign as well as the Top Content Provider (targeted towards content marketing firms and audiovisual studios).

And ... we are also introducing the "Conquistador" - Top Media Professional of the Year Award, because lets face it, to be a succesful media professional in these times requires the leadership and shrewdness of a Spanish Conqueror (Conquistador).

Below are all the Award categories.NOMINATE By Friday August 5!

  • TOP MARKETER TO HISPANIC AUDIENCES
  • TOTAL MARKET CAMPAIGN
  • TOP SPORTS CAMPAIGN
  • TOP DIGITAL AUDIO CAMPAIGN - Presented by Audio.Ad
  • TOP MEDIA PROPERTY TARGETING HISPANIC AUDIENCES
  • TOP CONTENT PROVIDER TO HISPANIC AUDIENCES
  • “PROGRAMATICO LOPEZ” DIGITAL INNOVATOR AWARD
  • TOP HISPANIC DIGITAL ADVERTISING CAMPAIGN
  • TOP INTEGRATED HISPANIC CAMPAIGN
  • TOP MOBILE CAMPAIGN
  • “CONQUISTADOR” - TOP MEDIA PROFESSIONAL OF THE YEAR
  • TOP ONLINE VIDEO CAMPAIGN
  • 2016 GRAND WINNER/li>

#Portada16 Award Timeline!

July 18 - August 5: Nomination Period
Nominations for the 12 categories are open for submission until August 5th. For assistance with any questions or comments about submissions, please email: Awards@portada-online.com

August 12-August 26: Voting Period

August 29: Finalists are announced
Finalists are the top 3 most voted nominees per category. Portada’s Editorial Board Members are:

Gonzalo del Fa, president GroupM, Multicultural
Martha Kruse, Senior Director of Multicultural Marketing, Rooms to Go
Maria Cristina Rios, Director Multicultural Customer Strategy, Macy's
Xavier Turpin, Multicultural Marketing Director, Dunkin' Brands
Kymber Umana, Hispanic Marketing Manager, Sprint

September 15: Award Ceremony at #Portada16
Winners will be announced at the 10th Annual Hispanic Advertising and Media Conference Award Ceremony on September 15, 2016. Stay tuned and follow #Portada16 for updates! (Note: this year we are co-producing the event with MediaPost! For even more amplfication, networking opps and pathbreaking content!)

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Editorial Staff

Portada Staff

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