Telemundo Appoints Lia Silkworth to SVP Insights and Consumer Development

What: Telemundo announced the appointment of Lia Silkworth to Senior Vice President of Insights and Consumer Development.
Why it matters: Silkworth, who comes from Starcom Media Vest Group, will develop and lead the programming and consumer research departments for Telemundo Network, NBC UNIVERSO and its digital properties.

Telemundo announced the appointment of Lia Silkworth to Senior Vice President of Insights and Consumer Development. In her role, she will develop and lead the programming and consumer research departments for Telemundo Network, NBC UNIVERSO and its digital properties. Silkworth will report to Luis Silberwasser, President of Telemundo Network and NBC UNIVERSO cable channel.

Silkworth will be responsible for synthesizing insights from quantitative and qualitative data in order to provide expert guidance on brand performance, multi-platform viewing, and other key business goals. In addition, she will be charged with the development of progressive research strategies to advance the long range business vision and strategy of NBCUniversal Telemundo Enterprises.

“The addition of Lia to our leadership team strengthens our strategic capabilities and positions us for continued success,” said Silberwasser. “Lia's deep knowledge of the Hispanic media industry, as well as her established track record of utilizing data and insights to drive strategy and innovation, will be vital as we continue to evolve our content, consumer and commercial strategies."

Silkworth joins Telemundo from Starcom Mediavest Group (SMG), where she held the position of Executive Vice President, Managing Director. Prior to that role, Silkworth served as Senior Vice President, Group & Investment Director at SMG.

Silkworth graduated from the University of Texas at Austin with a Bachelor of Science degree in Advertising and is a board member of the T. Howard Foundation.

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

¡Suscríbete a los boletines de marketing deportivo, video, marketing turístico e innovación!

Portada está expandiendo de manera significativa su cobertura en las aéreas descritas abajo. Asegúrate de obtener noticias frescas y la inteligencia que elabora el equipo editorial de Portada. ¡Por favor, tilda los tema(s) de los que quieras recibir información!


NewsWhip Raise $6.4 million from Tribal Ventures, AP and Cantor Fitzgerald

NewsWhip Raise $6.4 million from Tribal Ventures, AP and Cantor Fitzgerald

Content analytics firm NewsWhip has raised a US$6.4 million Series A funding round led by Tribal Ventures, with participation by The Associated Press, clients of Cantor Fitzgerald, The Asahi Shimbun and existing investors.Series A Funding Round Will Be Used to Develop the Company’s Data-Driven Storytelling Technology for Leading Newsrooms and Agencies.