SALES LEADS LATAM: FullSix Media, IT Cosmetics, Gsk…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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- FullSix Media by Havas
Havas Group is launching FullSix Media, its third full-service media network operating alongside flagship Havas Media and Arena Media. The new network, dubbed FullSix Media, was created on the foundation of FullSix Group, a Paris-based digital marketing services shop it acquired last year for $75 million.The new network, which launches Sept. 1, integrates FullSix with Havas’ preexisting Forward Media unit, to form a new global media services practices with operations across Europe, Latin America and the U.S, Mediapost reports.The new entity will be headed by FullSix Group Founder and CEO Marco Tinelli, former WPP exec.Tinelli joins the Havas Media Group’s executive committee.
- GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare consolidated its global agency roster to nine shops across advertising, digital, content, PR, expert marketing and shopper marketing to support its brands.Edelman has been appointed for content and PR.Media will continue to be managed by Omnicom's PHD and WPP's GroupM.
- L’Oréal / IT Cosmetics
The French cosmetics giant L’Oréal is about to make its largest acquisition, according to a report published by Bloomberg. The French cosmetics giant has agreed to acquire IT Cosmetics in an all-cash transaction valued at US$1.2 billion.IT Cosmetics will join L’Oréal’s Luxe division.The acquisition is hoped to spur further growth in the North American market, compensating for the slowdown witnessed in Asia and Latin America.
Agency Don Connect has released “La cocina es nuestra” ("The kitchen is ours",) Garbarino’s new campaign, which invites everyone to conquer their own kitchens and encourages to make any kind of recipe using the appliances Garbarino offers. The campaign includes a 50 " and 15" TV spots, graphics, social networks, SOPs and 3 videos with digital content. Garbarino’s media agency in Argentina is Zenith.
INTRODUCING NEW FEATURES TO PORTADA'S INTERACTIVE DATABASES
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