CHANGING PLACES: Isabel Rafferty, Leslie Russell, People
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
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PEOPLE en Espanol Magazine has made a new Staff Announcement:
Chris Mancivalano recently joined People en Español (PESP) as the new Associate Marketing Director in July. With over 10 years of publishing, integrated marketing and events experience, Chris previously worked at MORE Magazine. In her new role, Chris will provide strategic planning, counsel and development of on-brand integrated marketing and digital programs. She will work closely with the sales and digital directors to create new integrated brand opportunities, client relationships and drive revenue growth.
Shirley Velasquez has become the new Digital Executive Editor of Peopleenespañol.com. Previously, she worked at Latina Media Ventures, where she served as director of content. Prior to this, she worked at Glamour, Elle and Ralph Lauren Digital. She will remained based in NY.
Entertainment Editor Carole Joseph has been promoted to Deputy Digital Executive Editor. Both Shirley and Carole will report directly to PESP Editor-in-Chief Armando Correa.
Visible Measures, the content advertising data and technology firm, announced that it has hired Leslie Russell as Director of Sales for Multicultural Marketing. Russell has over 25 years of experience in multicultural marketing and will be responsible for leading the sales effort for clients leveraging Visible Measures' extensive data, insights, and media for content advertising specific to Hispanic and African American audiences. Russell joins Visible Measures from HolaDoctor, a Miami-based Spanish-language health and wellness digital network, where she held the role of director of digital sales, content marketing and translation services.Before joining HolaDoctor, Russell served as the National Sales Director for impreMedia, a U.S. Hispanic engagement solutions company offering content and advertising solutions. Russell holds a Bachelor of Science degree in Spanish Language and International Trade & Transportation from Georgetown University.
Mobvious, a European mobile marketing firm is entering the U.S. Mobvious’ new office will be co-founded and led by Isabel Rafferty. Rafferty tells Portada that Mobvious will also have offices in Los Angeles. She previously worked at Asmovil and was responsible for the launch of offices in Los Angeles, New York, and Chicago.
Isaac Mizrahi, Co-President and Chief Operating Officer of Alma, is the new chair-elect at AHAA: The Voice of Hispanic Marketing. As chair elect, he will work closely with current chair Linda Lane Gonzalez, to lead the organization in developing and advancing AHAA’s strategic plan. Prior to this election, Mizrahi served on the board of directors and other committees. Both Mizrahi and Gonzalez will work with the AHAA board of directors.Mizrahi spent more than 20 years honing his skills on behalf of international brands such as Coca-Cola, Bellsouth International, and Sprint-Nextel.
Telemundo 40 Río Grande Valley / KTLM announced that Carlos Sánchez has been named Video Journalist for Noticias Telemundo 40 at 10 PM. Sánchez joins a dynamic team of reporters that delivers the latest local breaking news and information that are of importance to the Hispanic community in the Río Grande Valley. He will make his on-air debut in early August.Sánchez, who has more than 15 years of experience working in local broadcasting for Spanish-language viewers, joins Telemundo 40 after working as a reporter for Telemundo El Paso / KTDO, Azteca America network in Miami, Florida and Channel 44, a local television station Ciudad Juárez, Mexico. He earned a bachelor’s degree in Tourism from the Universidad Autónoma de Ciudad Juarez, Mexico.
Vince Hudson is the new global brand director for Smirnoff vodka and senior VP for the brand in the U.S. at Diageo. He was most recently VP of U.S. marketing and mobile at Samsung. Prior to that he spent 20 years at Procter & Gamble in assorted executive roles.
Univision's programmatic unit, Mosaico Trading, has hired three top executives to oversee sales and ad operations:
David Katz is the new general manager and VP, programmatic revenue platforms and operations.
Dayana Hoffman was appointed director, sales programmatic revenue and platforms.
Annie Fong has joined as director, programmatic ad operations.
Brand style Communications has hired Annie Ehrmann as EVP, Strategy and Business Development. Based at the agency’s New York City headquarters, Ehrmann brings over a decade of experience. Mrs. Ehrmann will be working to expand the company’s fast growing Miami office and launch the Los Angeles office, currently scheduled for Q1, 2017.
BBC Worldwide has appointed David Hanono Digital Sales General Manager for LatAm and the Hispanic US Market, effective July 21st.David will oversee all BBC Worldwide sales content for Latin America & US Hispanic, including Digital, TV and formats, while continuing to lead advertising regionally. Hanono has extensive experience in the digital TV industry and technological sector, having worked in global media organizations for 20 years. He previously served as Vice President of Digital Business Development and Advertising Sales for BBCW Latin America & U.S. Hispanic.
Unilever will buy Dollar Shave Club subscription grooming service for US$1 billion, giving the world's second biggest ad spender an entry into one of the most profitable segments of personal care, and Dollar Shave Club a platform for global expansion.The deal puts Unilever in competition with its long-time rival Procter & Gamble Co.Michael Dubin, founder and CEO of Dollar Shave Club, will stay on as CEO.
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