ONLINE VIDEO ROUND-UP: Netflix, Spotify, AppsFlyer and More

A summary of the most exciting recent news in online video in the US, US-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Rubicon Project, which operates one of the largest advertising marketplaces in the world, and Screenvision Media, a national cinema advertising leader, made known that  they have formed a strategic alliance under which Screenvision Media will, for the first time ever, make select inventory available to automated buyers via Rubicon Project’s leading Guaranteed Orders platform.

Netflix and CBS Studios International announced a landmark international licensing agreement for the new "Star Trek" television series. Netflix will be the exclusive premiere home of "Star Trek" in 188 countries (excluding the US and Canada). Each episode of the new series will be available globally within 24 hours of its U.S. premiere.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450  million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

clickdealerClickDealer and MobAir announced the formation of Global Digital Marketing Group (GDM Group), a digital performance marketing company. Focused on online solutions that empower the world's leading brands and agencies seeking to more effectively engage global audiences, GDM Group's offerings include a mobile monetization and user acquisition platform, performance marketing, media buying and video advertising.

Spotify has officially enabled programmatic buying across their audio ads globally. Partnering with three of the largest and most established platforms in the programmatic space – AppNexus, Rubicon Project and The Trade Desk— Spotify will give buyers access to over 70 million music fans on Spotify Free. Spotify has also launched Private Marketplaces for their audio advertising platform on mobile, allowing programmatic access to :15 and :30 second audio spots.

Social-media marketing firm Sprinklr has raised $105 million, to bring its valuation to a total of $1.8 billion. The round was led by Singapore-based investment firm Temasek.

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas.  To align your brand with this important annual reference and thought leadership report, please contact Portada's Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

LATAM MARKET

A recent report by AppsFlyer on Pokémon Go use in Latin America has been released by AppsFlyer. Among other things, the report found that in Latin America, the average spending on the app is US $4.61 per month, but that only 2.4% of users buy a product or service at all.

thqyouTV everywhere company The QYOU is partnering with Mexican-based triple-play TotalPlay to open its content subscribers in Mexico through an IPTV service.

Netflix has revealed that 17 out of 20 countries with the largest catalogue are from Latin America. Panama, Mexico, Nicaragua and Costa Rica are in the lead in Latin America, followed by El Salvador, Honduras, Guatemala, Paraguay and Argentina.

A new Reuters study revealed that users are more interested in short, emotional clips than news. Brazilian users came in third on the list of 26 countries when asked how many watched online news video over the past week.

A Brazilian judge blocked Facebook's WhatsApp messaging service briefly on Tuesday for failing to co-operate in a criminal investigation. The Supreme Court quickly overturned the decision.

Join us at the HISPANIC SPORTS MARKETING FORUM.. The first day of #Portada17 (Sept. 13, 2017 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding Hispanic demographic!


Gretchen Gardner @gardnergretchen

Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.
Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.

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