What are the most popular retail sites and platforms among US Hispanics? What priority do they give each one? What do they use the sites and platforms for? The answers to these questions and more, according to comScore‘s May 2016 rankings.
70% of Hispanics with access to internet that reside in the United States visited at least one of the sites in the category during May 2016.
| Source: comScore Media Metrix, United States, Hispanic All, Home and Work, PC/Laptop only, May 2016 | Total Unique Visitors (000) | |
|---|---|---|
| Total Internet: Hispanic All | 31.321 | |
| Retail | 21.998 | |
| 1 | Amazon Sites | 11.867 |
| 2 | eBay | 6.235 |
| 3 | Wal-Mart | 4.319 |
| 4 | Apple.com Worldwide Sites | 3.285 |
| 5 | Target Corporation | 2.196 |
| 6 | The Home Depot, Inc. | 1.991 |
| 7 | Google Shopping | 1.816 |
| 8 | Best Buy Sites | 1.573 |
| 9 | Macy’s Inc. | 1.462 |
| 10 | Intuit | 1.453 |
The preferred platform by US Hispanics is Amazon, which attracted 54% of users, followed by eBay, with 28% of the visitors.
20% of the users made supermarket purchases online through Walmart (or at least looked at products and prices before making a purchase in a physical store).
Apple seems to be the preferred technology brand by Hispanics in the United States: 15% consulted the site, and it is the only in its category on this list.
26% of the visitors accessed sites related to products that improve quality of life and home maintenance (Target, Home Depot, Best Buy). This is no small detail, as it adds up to almost as many visitors as eBay’s (ranked second on this ranking).
8% of US Hispanics compared prices and chose Google Shopping as their preferred platform for grocery shopping.
7% of users went to department store Macy’s site.
Finally, personal finances appear on the list of retail platforms: 7% of visitors consulted Intuit (the company specialized in financial programs for small and medium-sized companies and individuals) during the informed period.
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