CHANGING PLACES LATAM: IPG Mediabrands, Natalia Sanchon, Mark Ford…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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MONTERREY.jpgIPG Mediabrands, a division of Interpublic Group, continues to expand its services with the opening of its new office in Monterrey, Mexico. IPG Mediabrands Mexico has a successful track record in the country, serving multinational and local clients from its Mexico City office from early 2000. The new opening, will covers two of the three largest cities in the country. The office, located in the Losoles Building in San Pedro Garza Garcia, will host a locally based team as well as a space of co -working.

Natalia-Sanchon--511x400Avaya Argentina has named Natalia Sanchon as new Senior Marketing Manager for Latin America and the Caribbean region, which is divided into five sub-regions: Andean, Brazil, Central America and the Caribbean, Southern Cone and Mexico. Prior to this new position, Sanchon was the company's global director of Creative Services, Americas Marketing Experience & Marketing Programs Leader for the Americas International regional channel, among others. Prior toAvaya, she was Data Mining at IBM.



descarga (1)Time Inc. has announced an executive reorganisation to unify processes and unlock advertising opportunities. The unit will be focused into three divisions: category sales, brand sales and digital.

Advertising sales will be centralised under Mark Ford, who will be appointed as chief revenue officer global advertising.





descargaMindshare Argentina, WPP Group media agency, has appointed Fernanda Gutierrez to join the FAST team of specialists as Digital Communications Strategy Director. The unit has been designed to operate globally. Gutiérrez will be in charge of strategic communication solutions for local and regional clients. In addition, she will participate in the development of media plans and will be involved in new businesses and projects. The executive has been part of Mindshare for three years.

AAEAAQAAAAAAAAOPAAAAJGE5Y2ZkYmI3LTRmNzItNDc0MC1iY2I5LTg2YTUwNmIxMjQ2ZAMariana Gutierrez Briseño will head the new media agency of Montalvo, an advertising agency. The units are handling 5 clients already.







Credit: Adlatina

Credit: Adlatina

Carat Argentina media agency, led by Guido Righetti and part of Dentsu Aegis Network, has recently announced the appointments of Mariano Barcelona and Javier Caceres as account managers.

Barcelona will handle Adidas, Turner and Banco Itaú accounts, among other clients.

Caceres will be responsible for General Motors.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


Wall Street Firms Invest in Two Hispanic Supermarket Chains

Wall Street Firms Invest in Two Hispanic Supermarket Chains

Private-equity firms KKR and Victory Park Capital will be investing in California-based Hispanic grocery chains Mi Pueblo Food Centers and Cardenas Markets, a KKR spokeswoman announced. According to a statement both companies will continue to work independently.

Healthcare Marketing under Trump:  Karen Ignagni, President and CEO at EmblemHealth Evaluates the Situation

Healthcare Marketing under Trump: Karen Ignagni, President and CEO at EmblemHealth Evaluates the Situation

Health plan providers are among the organizations that will be most impacted by president-elect Trump's new administration. In addition, healthcare marketing under the ACA (Affordable Care Act), is to a large extent Multicultural and Hispanic marketing. Portada interviewed Karen Ignagni, President and CEO at EmblemHealth, to understand how one of the U.S. largest nonprofit health plan providers evaluates the new situation.

Dentsu Aegis Network Acquires Gravity Media (UPDATED)

Dentsu Aegis Network Acquires Gravity Media (UPDATED)

Dentsu Aegis Network announced the acquisition of Findr Group, owner of Gravity Media.Acquisition of multicultural agency will form a backbone of Dentsu Aegis’ specialised multicultural marketing offering in US.