ONLINE VIDEO ROUND-UP: Mobile Video Ad Growth, LatinOn, AdYouLike, Headway and More

A summary of the most exciting recent news in online video in the US, US-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKETS

Worldwide revenue from mobile video will reach $25 Billion by 2021, according to the latest research by Strategy Analytics. Growth in mobile video revenue will be driven by advertisers seeking to reach an increasing audience of users that are consuming video on their smartphones and tablets. The report, "Global Mobile Video Forecast: 2010-2021," also predicts users of mobile video to more than double to 2 Billion users by the end of 2022, equal to 36 percent penetration among the global mobile users, and that over the next five years, ad spending on mobile video will grow at a 28% compound annual growth rate.

Performance advertising technology company SourceKnowledge announced the launch of proprietary native video JavaScript ad units for desktop and mobile. This unit allows video ads to be served on non-video inventory such as blog posts and slideshow articles. The ad units dramatically increase access to premium inventory and provide more impactful ad placements for advertisers. It also gives publishers the power to increase monetization of non-video inventory by gaining a higher video ad CPM (cost-per-thousand impressions).

Spanish Broadcasting System, the largest publicly traded Hispanic-controlled media and entertainment company in the United States, announced on June 6 that it has entered into a bunimstrategic content development agreement with Bunim/Murray Productions, a Banijay Group Company, to develop and produce digital content optimized for LaMusica, SBS' online destination and mobile app for young Latino smartphone users.

Online video house LatinOn has launched “Video InCONTENT,” a new ad format that offers brands the opportunity to generate more revenue through videos that open automatically, and fill the entire screen, when a reader clicks on a link.

Get ready for the 2016/2017 Online Video Marketing Guide with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada's Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

Performance advertising technology company SourceKnowledge announced the launch of proprietary native video JavaScript ad units for desktop and mobile. This unit allows video ads to be served on non-video inventory such as blog posts and slideshow articles.

According to a new consumer survey from Verizon Digital Media Services (VDMS), online video service providers can increase video viewership by 25% if they provide a high-quality viewing, and 85% of those surveyed said that it was important to get a TV-like quality experience for every video, on every screen they use.

According to the Reuters Institute for the Study of Journalism, people spend, on average, 2.5 per cent of their time on news sites watching video.

Here are some of the highlights from those wondering how VidCon touched on online video.

Worldwide revenue from mobile video will reach $25 Billion by 2021, according to the latest research by Strategy Analytics. Growth in mobile video revenue will be driven by advertisers seeking to reach an increasing audience of users that are consuming video on their smartphones and tablets. The report, "Global Mobile Video Forecast: 2010-2021," also predicts users of mobile video to more than double to 2 Billion users by the end of 2022, equal to 36 percent penetration among the global mobile users, and that over the next five years, ad spending on mobile video will grow at a 28% compound annual growth rate.

Entravision today announced that they will host the their annual live-streamed, "La Lucha Más Chafa," (The Cheapest Fight) event this Friday, July 7 at 5:00 p.m. Oswaldo Diaz, star of Entravision’s marquee radio program El Show de Erazno y La Chokolata and his co-host Daniel Perez, “El Garbanzo,” will compete for victory.

LATAM MARKET

DynAdmic, a private marketplace specialized in online video ads, began operations in Miami last June to reinforce presence in Latin America. The new office, the second in the USA, is responsible to support regional clients and increase the company’s participation in global contracts negotiated throughout the Latin America region. Under coordination of Lara Krumholz, General Manager of LATAM, and the newly hired Sales Manager Kara Bogard, the new operation supports all of the Latin America region.

Samba Tech, an independent distributor of online video in Latin America, has launched Kast, a free mobile video app for the US that helps businesses  achieve more immediate and interactive team communication and collaboration through audio and video posts that can be sent directly to select teams and channels.

Hughes Network Systems, an EchoStar company and leader in broadband satellite solutions and services, announced the launch of HughesNet high-speed satellite Internet service in Brazil, the company's first international deployment of its award-winning consumer service outside of North America.

Native advertising platform Adyoulike announced a partnership Headway_logo_violet
with media buying house Headway, which will expand the reach of native advertising into the fast-growing Latin American (Latam) market.

A June 2016 study from BB-Business Bureau reveals that from 2010 to June 2016, more than 190 OTT platforms were installed in Latin America, and that there are over 280,000 pieces of content and 300 live streaming signals in the market.

Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Gretchen Gardner @gardnergretchen

Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.
Gretchen is a communications specialist and owner of GMG Strategic Communications. She currently lives in Buenos Aires, Argentina, where she works with Argentine and international ventures on shaping their content, branding and marketing strategies to position them for success in global markets. She is also a lover of all things information and has worked consistently in journalism since college, most recently as a writer at Portada and as the deputy editor of The Bubble, the first informal, English-language news portal in Buenos Aires. She hails from Washington, D.C. and has a bachelor's degree in history and Hispanic studies from Hamilton College as well as a master's in international relations from the Argentine university Universidad Torcuato Di Tella.

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