CHANGING PLACES LATAM: DynAdmic’s Miami Expansion, Lourdes Berho/MTB, Monica Diaz…
PEOPLE CHANGE POSITIONS, GET PROMOTED OR MOVE TO OTHER COMPANIES. PORTADA IS HERE TO TELL YOU ABOUT IT.
DynAdmic, a private marketplace specialized in online video ads, began operations in Miami last June to reinforce presence in Latin America. The new office, the second in the USA, is responsible to support regional clients and increase the company’s participation in global contracts negotiated throughout the Latin America region. Under coordination of Lara Krumholz, General Manager of LATAM, and the newly hired Sales Manager Kara Bogard, the new operation supports all of the Latin America region. The office has the mission to accompany regional clients as well as coordinate the operation within the local teams to reinforce the company’s service quality.The regional expansion contributes to the company’s growth performance in countries their already developed markets for example, Brazil and Mexico. DynAdmic has already been working with important clients from the region, like Coca-Cola, Unilever, Toyota, Nestlé, Fiat, Microsoft, Samsung, Warner Bros, L’Oréal, HP, Intel, Foz, Natura, Disney, IBM, MasterCard, Nivea, Teletom Chile, and others.
Lourdes Berho of IWF Mexico was named CEO of the Mexico Tourism Board. She was previously the CEO of Conde Nast for Mexico and Latin America from 2004 to 2008, and she also served as vice president of commercialization for Grupo Banamex. She will assume the role of CEO for the Mexico Tourism Board on July 1st. She brings 25 years of experience in management, marketing, luxury travel, publishing and sustainable tourism to the role.
MediaCom Chile has appointed Monica Diaz as head of knowledge and Rodrigo Sánchez Zenteno as account director.
Diaz studied sociology and has an MBA in sociological research from the University of Essex (England). Her experience is based on the creation and analysis of data, communication strategies and positioning.
Zenteno has over ten years of experience in executive positions serving customers of different industries such as retail, entertainment, financial and educational.
Emilio Yacon and Gustavo Sucri are the new Creative Directors of Don.
Yacon started as editor at Ponce, and throughout his career he worked for Publicis, DDB and Young & Rubicam.
Gustavo Sucri began his career in Grey as art director and continued in Cornicelli, La Comunidad, Del Campo Nazca Saatchi & Saatchi and finally at Young & Rubicam, from where he joined Grey.
Colin Mitchell has left Ogilvy & Mather after 16 years to join McDonald’s as global vice president of brands.Mitchell, who has worked with brands including Coca-Cola, IBM and BlackRock, will move from New York to Chicago with his family to take on the new role.
Viacom’s Jeff Lucas is Snapchat´s new vice president and global head of ad sales. At Viacom Media Networks, he will be replaced by Sean Moran, who assumed the position of head of marketing and partner solutions at Viacom Ad Sales.
Javier Perales Bernabé has joined Grey Spain as director of customer service. He will have the responsibility of strengthening the relationship with Madrid office clients and collaborate in developing digital and CRM projects managed by the agency.Perales has a degree in advertising and public relations from the Universidad Complutense de Madrid and an MBA in business management and marketing from the la Escuela Superior de Administración y Dirección de Empresas of Barcelona.