The State of Latin American Newspaper Advertising, according to GDA and Clarin
What: The challenge that newspapers and other print media face in Latin America to stay afloat through selling advertising. Why It Matters: Brands are increasingly
What: The challenge that newspapers and other print media face in Latin America to stay afloat through selling advertising. Why It Matters: Brands are increasingly
Emilio Trabulse Amor, marketing director of Marti Group, talks about the challenges and trends in the Mexican sports market.
What types of content are associated with entertainment? What are the preferred platforms in Latin America? Where do they come in on the rankings? The responses to these questions and more, according to comScore’s 2016 classifications.
The fourth of July weekend just passed and the first half of 2016 is history. Many new developments have rocked the (Multicultural) Marketing and Media industry. Five major news items and what they mean, plus six developments and what to look for going forward. Let’s take stock of some key news and developments that happened during the first half of the year.
Hispanic newspapers confirm that holding events allows them and the brands supporting them to get closer to their readers and consumers.