As Multicultural Marketing Becomes Mainstream, MediaPost and Portada Unite on Sept. 14-15 in NYC for Industry-Leading Events

What: MediaPost and Portada are working together to make an even better 10th Annual Hispanic Advertising and Media Conference (Sept 15) and Sports Marketing Forum (Sept. 14)!
Why it matters: Both companies will be jointly producing, marketing and programming these major annual events. Sponsors will benefit from MediaPost's unique reach among U.S. brand, agency and media execs as well as of Portada's strong multicultural market penetration.

Multicultural is part of the new mainstream. Nowhere is that more true than in the marketing, media and technologies sectors. That is why MediaPost, the preeminent media group in the U.S. marketing, media and technology sector and Portada, the leading source on Latin marketing and media, are partnering to jointly produce the 10th Annual Hispanic Advertising and Media Conference in New York City on September 15 and the preceding Sports Marketing Forum on September 14.

MediaPost and Portada are working together to make an even better 10th Annual Hispanic Advertising and Media Conference (Sept 15) and Hispanic Sports Marketing Forum (Sept. 14)! Both companies will be jointly producing, marketing and programming these major annual events. Benefit from MediaPost's unparallelled penetration in U.S. marketing and media and of Portada's unique positioning in Multiculticultural marketing.

"MediaPost has taken the position for years now that 'multicultural' or 'Hispanic' marketing are misnomers. All of the issues raised by these fields, from complex ethnic and cultural identification to cross-cultural media influences and generational shifts, must be central to any marketing to a more diverse America. Multicultural marketing in 2016 is perfecting disciplines that will be fundamental to all U.S. marketing by 2021. By partnering with Portada for this 10th Annual Hispanic Advertising and Media Conference and Hispanic Sports Marketing Forum, we are helping to put our readers ahead of the cultural curve," says Kenneth Fadner, Chairman and Publisher of MediaPost.

Multicultural marketing in 2016 is perfecting disciplines that will be fundamental to all U.S. marketing by 2021. By partnering with Portada for this 10th Annual Hispanic Advertising and Media Conference and Hispanic Sports Marketing Forum, we are helping to put our readers ahead of the cultural curve.

"MediaPost has a great reputation for unbiased high quality content and we are thrilled to partner with them for the 10th Annual Hispanic Advertising and Media Conference and Hispanic Sports Marketing Forum. Multicultural is the new mainstream and this is the spirit this ideal partnership exemplifies. This marquee annual events is going to reach even new highs in 2016," says Marcos Baer, Publisher of Portada.

Already confirmed participants at the Sept. 14-15 events include representatives of Kellogg Corporation, Heineken, Mbuy, 22 Squared, Horizon Media, Group M and Milner Butcher Media Group. Exciting news on keynote speakers and innovative sessions will be announced in coming weeks.

Key topics and themes that will be explored include:

  • Multicultural Shopper Marketing: What are the Big Ideas?
  • A Major CPG and a Big Box Retailer Provide Key insights on the Shopper Marketing Discipline
  • Short Sweet and Extremely Filling: How a Major Marketer Produces Snackable Content for Hispanics
  • Marketing to the Latina Millennial: What you Need to Know to Emulate the Success of Innovative Brands
  • Political Marketing in a Crucial Year: New Technologies to Capture Voter Preferences
  • Using Data-Marketing to reach the Hispanic Consumer: Art or Science?
  • What Media Agency Should You Choose? Best Practices in Multicultural Media Buying Marketing Financial Services to Hispanics

Register at the Early Bird Rate Now!

Already Confirmed Sponsors of #Portada16:

Roof-Top Party Sponsor

Platinum Sponsor

Gold Sponsor

Bronze Sponsor

Official Wire Sponsor

For information about how to align your brand with the Hispanic Sports Marketing Forum on Sept. 14 or the 10th Annual Hispanic Advertising and Media Conference on Sept. 15, please contact Kelley Eberhardt, Director of Sales and Marketing at kelley@portada-online.com.


MORE FROM PORTADA

SOUNDING OFF: Lee Flynn- How to Use Marketing to Your Business’ Advantage

SOUNDING OFF: Lee Flynn- How to Use Marketing to Your Business’ Advantage

One way in which a company can stand out from the competition is through an excellent marketing strategy that not only attracts, but also retains customers. So what are some key parts of an excellent marketing strategy?


Only These Five Athletes Made it to the Time Magazine 100 List

Only These Five Athletes Made it to the Time Magazine 100 List

Only five athletes from around the world made it into the 100 Most Influential People of 2017 list, and only one of them isn't from the U.S.


RANKING: Top 10 Websites Most Visited by US Hispanics

RANKING: Top 10 Websites Most Visited by US Hispanics

Which websites do US Hispanics prefer? What activities do these sites allow them to do? Does gender play a role when it comes to choosing online media? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.