As Multicultural Marketing Becomes Mainstream, MediaPost and Portada Unite on Sept. 14-15 in NYC for Industry-Leading Events
What: MediaPost and Portada are working together to make an even better 10th Annual Hispanic Advertising and Media Conference (Sept 15) and Sports Marketing Forum (Sept. 14)!
Why it matters: Both companies will be jointly producing, marketing and programming these major annual events. Sponsors will benefit from MediaPost's unique reach among U.S. brand, agency and media execs as well as of Portada's strong multicultural market penetration.
Multicultural is part of the new mainstream. Nowhere is that more true than in the marketing, media and technologies sectors. That is why MediaPost, the preeminent media group in the U.S. marketing, media and technology sector and Portada, the leading source on Latin marketing and media, are partnering to jointly produce the 10th Annual Hispanic Advertising and Media Conference in New York City on September 15 and the preceding Sports Marketing Forum on September 14.
"MediaPost has taken the position for years now that 'multicultural' or 'Hispanic' marketing are misnomers. All of the issues raised by these fields, from complex ethnic and cultural identification to cross-cultural media influences and generational shifts, must be central to any marketing to a more diverse America. Multicultural marketing in 2016 is perfecting disciplines that will be fundamental to all U.S. marketing by 2021. By partnering with Portada for this 10th Annual Hispanic Advertising and Media Conference and Hispanic Sports Marketing Forum, we are helping to put our readers ahead of the cultural curve," says Kenneth Fadner, Chairman and Publisher of MediaPost.
Multicultural marketing in 2016 is perfecting disciplines that will be fundamental to all U.S. marketing by 2021. By partnering with Portada for this 10th Annual Hispanic Advertising and Media Conference and Hispanic Sports Marketing Forum, we are helping to put our readers ahead of the cultural curve.
"MediaPost has a great reputation for unbiased high quality content and we are thrilled to partner with them for the 10th Annual Hispanic Advertising and Media Conference and Hispanic Sports Marketing Forum. Multicultural is the new mainstream and this is the spirit this ideal partnership exemplifies. This marquee annual events is going to reach even new highs in 2016," says Marcos Baer, Publisher of Portada.
Already confirmed participants at the Sept. 14-15 events include representatives of Kellogg Corporation, Heineken, Mbuy, 22 Squared, Horizon Media, Group M and Milner Butcher Media Group. Exciting news on keynote speakers and innovative sessions will be announced in coming weeks.
Key topics and themes that will be explored include:
- Multicultural Shopper Marketing: What are the Big Ideas?
- A Major CPG and a Big Box Retailer Provide Key insights on the Shopper Marketing Discipline
- Short Sweet and Extremely Filling: How a Major Marketer Produces Snackable Content for Hispanics
- Marketing to the Latina Millennial: What you Need to Know to Emulate the Success of Innovative Brands
- Political Marketing in a Crucial Year: New Technologies to Capture Voter Preferences
- Using Data-Marketing to reach the Hispanic Consumer: Art or Science?
- What Media Agency Should You Choose? Best Practices in Multicultural Media Buying Marketing Financial Services to Hispanics
Register at the Early Bird Rate Now!
Already Confirmed Sponsors of #Portada16:
Roof-Top Party Sponsor
Official Wire Sponsor
For information about how to align your brand with the Hispanic Sports Marketing Forum on Sept. 14 or the 10th Annual Hispanic Advertising and Media Conference on Sept. 15, please contact Kelley Eberhardt, Director of Sales and Marketing at email@example.com.