Digital Bites: PortadaLat, Cannes, Havas, Banco Azteca, Social Media Week
Hello, friends! Here I am again, with the highlights of the month: moves, international events and "gossip" that my industry friends share with me. What would I be without them?
PortadaLat – Eighth Edition
In the beginning of June, the eighth annual edition of PortadaLat, the event at which Portada brings together leaders in Latin American advertising and marketing. I missed it, but I heard that everyone was there: GroupM, Taboola, Nestlé, Facebook, OMD, MasterCard are just some of the companies that sent distinguished “speakers” (Of course, the list is longer. The complete list is here).
Everyone to Cannes
From my control panel (well, really, from the social networks that I tend to use), I saw that there were a few digital industry presenters at the Cannes Film Festival. I saw that Fox, IMS, Teads and Headway were there, at least. They posted pictures of the event (including an interview by Edelman with Hollywood actor Will Smith, broadcasted live from the stage), and even photos of their trips through Monaco, Paris and Côte d'Azur in their free time. How glam.
At the end of May, a friend at Havas Mexico (whose name I won't reveal) sent me a Facebook message: "I have a great one for your next number: Agustina Escudero, who was the Head of Programmatic at Affiperf, will be directing Mobexpara Mexico. This shows the importance that Havas will give mobile from now on.
Thank you for the info, Havas, and good luck, Agustina.
From Banamex to Banco Azteca
I've been told that David Fierro, VP of retail bank marketing at Banamex, will continue his professional career as director of marketing at Banco Azteca. Good luck, David!
Social Media Week Mexico
I was at the second annual edition of Social Media Week Mexico, at which Google, Audi, Coca-Cola, Instagram, LinkedIn and Twitter, among others, shared their experiences and lessons in the social media world. It was an intense week, and very inspirational. Thank you for the invite, Pau Cutuli!
Coca-Cola and Branded Journalism
At this Social Media Week Mexico, Coca-Cola spoke about a part of their content strategy. If you're interested in learning a bit more about it, you can check out this link.
Telefe Launches an e-Commerce Store
It seems like Telefe, the Argentine TV channel, will launch its own e-commerce store with the objective of electronically commercializing products related to their content. An interesting twist in bringing TV branding online.
Did You Miss PortadaLat?
If you couldn't attend the Portada event in Miami, don't worry: you can access some of the interviews through this link and here you have pics and editorial coverage. Plus, we are already preparing for the Portada event in Mexico this October. I hope not to miss that one, since I love Mexico so much (and having fun with my industry friends, of course).
That's all for now, friends. Keep me updated about your news!