TRAVEL ROUNDUP: Silver Airways, Priceline Group, Hilton, and More
A summary of the most exciting recent news in travel marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.
Silver Airways announced regular flights to Cuba’s nine destinations. With this announcement, the airline becomes the first in the U.S. to sell regularly scheduled flights to Cuba in the past 50 years. The inaugural flight departing from Fort Lauderdale to Santa Clara, Cuba will be on September 1, 2016.
According to MMGY Global’s annual Portrait of American Travelers survey, Americans’ intent to travel is up 14 percentage points over 2015, with intent to spend on transportation, lodging and entertainment to increase by nine points. The integrated travel and hospitality marketing firm findings show that travel intentions have not only recovered from the Great Recession, but have gone above pre-recessionary levels. The report also revealed a role reversal between travel suppliers and online travel agents in consumers’ preferences for travel purchase.
started its daily non-stop service connecting San Jose, California with Orange County/Santa Ana and San Diego. With the new flights, which are operated by SkyWest Airlines, Alaska now operates a total of 28 peak-day departures to 14 destinations.
The Priceline Group announced Brett Keller as Interim Chief Executive Officer of priceline.com, a subsidiary business of The Priceline Group. Keller will report to Jeffery H. Boyd, Interim CEO and Chairman of the Board for The Priceline Group.
LATIN AMERICAN MARKET
Hilton Worldwide announced the opening of The Resort at Mahogany Bay Village, part of the Curio Collection and its first hotel in Belice, as the first global brand luxury resort to open in this country. The 205 chalet-style rooms are located in Ambergris Caye, just 10 minutes from San Pedro’s airport.
Euromic, the Leading global provider of DMC services, has expansion plans for Mexico. After Costa Rica and Cuba joined earlier this year, Euromic continues its expansion in Latin America, resulting in a robust and increasing amount of members in the region.
Luxury travel operator Belmond has plans to launch South America's first luxury sleeper train, the Belmond Andean Explorer in Peru. The train, expected to begin operations in May 2017, will traverse the Peruvian Andes from Cusco to Lake Titicaca and Arequipa.
Belmond already provides train travel services in South America on the Belmond Hiram Bingham in Peru, but it doesn't offer overnight accommodations.