Download Portada’s 2016 Sports Marketing Guide

Portada's 2016 Sports Marketing Guide has just been published! DOWNLOAD it now (log in/free registration required!)

A 24-page special issue with the topics that will define Multicultural Sports Marketing over the next 12 months!

  • BIG GAME BROADCAST VS. STREAMING: THE BEST PLAYS
    Two divergent trends have emerged for the Super Bowl and other major sports events.
  • HOW MAJOR BRAND MARKETERS USE SPORTS TO CONNECT WITH MULTICULTURAL AUDIENCES. Views from Gustavo Aguirre (Coors Light), Patricia Diaz (McDonald’s USA), Dorothy Dowling (Best Western), Gustavo Guerra (Tecate-Heineken), Crystal Hudson (Amtrak) and Melissa Tendick (Barilla).
  • MEXICAN SOCCER CLUBS FIND GOLD IN THE U.S.
    U.S. Networks are spending tens of millions to get the rights for Mexican Soccer.
  • SUPER BOWL
    7 Things You Need to Know about the Super Bowl and Multicultural Audiences
  • PORTADA RESEARCH
    Glimpses into Portada’s propietary research studies.
  • REVIEW OF THE 2015 HISPANIC SPORTS MARKETING FORUM
    The annual event for Multicultural Sports Marketers
  • SCOREBOARDS
    Statistics that provide key insights into the Sports Marketing Landscape.

DOWNLOAD IT HERE!


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.