Download Portada’s 2016 Sports Marketing Guide

Portada's 2016 Sports Marketing Guide has just been published! DOWNLOAD it now (log in/free registration required!)

A 24-page special issue with the topics that will define Multicultural Sports Marketing over the next 12 months!

  • BIG GAME BROADCAST VS. STREAMING: THE BEST PLAYS
    Two divergent trends have emerged for the Super Bowl and other major sports events.
  • HOW MAJOR BRAND MARKETERS USE SPORTS TO CONNECT WITH MULTICULTURAL AUDIENCES. Views from Gustavo Aguirre (Coors Light), Patricia Diaz (McDonald’s USA), Dorothy Dowling (Best Western), Gustavo Guerra (Tecate-Heineken), Crystal Hudson (Amtrak) and Melissa Tendick (Barilla).
  • MEXICAN SOCCER CLUBS FIND GOLD IN THE U.S.
    U.S. Networks are spending tens of millions to get the rights for Mexican Soccer.
  • SUPER BOWL
    7 Things You Need to Know about the Super Bowl and Multicultural Audiences
  • PORTADA RESEARCH
    Glimpses into Portada’s propietary research studies.
  • REVIEW OF THE 2015 HISPANIC SPORTS MARKETING FORUM
    The annual event for Multicultural Sports Marketers
  • SCOREBOARDS
    Statistics that provide key insights into the Sports Marketing Landscape.

DOWNLOAD IT HERE!

Avatar

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA



Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.