SALES LEADS: AT&T, Herdez, 99 Cents Only Stores…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

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  • AT&T

descargaAT&T is carrying out a massive review for its U.S. creative and media accounts, Adage reports. The review is being overseen by MediaLink. Omnicom and WPP are the only holding companies invited to participate. Omnicom's BBDO handles creative for the AT&T brand, while WPP's MEC fields media and Grey handles creative for DirecTV. Its multicultural advertising, which is handled by multiple agencies, and Cricket, its smaller wireless brand, which is handled by Argonaut won’t be affected by the search. MEC does Cricket's media buying. BBDO and MEC have has been working with AT&T since 2007. AT&T spent a total of US$3.27 billion on both measured and unmeasured media, according to data analyzed by Ad Age's DataCenter in 2014.


  • HERDEZ® Brand

The makers of the HERDEZ® Brand, the No. 1 salsa brand in Mexico, have announced that they will serve as the official exclusive V.I.P. lounge presenting sponsors for L.A. Weekly's 'Tacolandia' event. The popular Los Angeles festival highlights the best of the best in gourmet tacos with more than 100 handpicked restaurants showcasing their signature creations. An anticipated 10,000 taco aficionados will be out in full force and the HERDEZ® Brand will be on-hand to help them celebrate the delicious, diverse flavors of Mexican cuisine starting with their featured Guacamole Salsa. Tacolandia will take place on Saturday, June 11 from 3 - 7 p.m. at the historic El Pueblo de Los Angeles in downtown L.A. The events will include all-you-can-eat tacos, musical entertainment, access to cash bars, and a V.I.P. photobooth station. In addition to the HERDEZ® Brand sponsored V.I.P. lounge area, attendees can enjoy HERDEZ® Brand chips and salsa stations throughout the festival via general admission entry. HERDEZ® Brand will feature Guacamole Salsa as well as the traditional Salsa Verde and Salsa Casera. While enjoying the salsa at the event, HERDEZ® Brand fans can enter to win "Don't forget the HERDEZ® Salsa" Raffle prizes by capturing a photo or video of their 'Tacolandia' experience, hashtaging it #Tacolandia2016 and #DontForgetTheHERDEZ, tagging @HERDEZTraditions and sharing on Facebook or Instagram for a chance to win fun prizes. Winners will be announced onsite.


descargaBloom Ads has been named media agency of record for 99 Cents Only Stores, Mediapost reports. The company presently operates 384 stores in California, Texas, Arizona and Nevada. Media buying and planning was previously handled in-house. 99 Cents Only Stores spent US$2.7 million on measured media in 2015, according to Kantar Media.




  • Dos Toros

descarga (2)New York-based taqueria Dos Toros is releasing its first-ever ad campaign developed by agency BigEyedWish to inform customers about Chipotle's food safety. The #NoBull focuses on being transparent with its customers about ingredients, pricing and food preparation, says Mediapost. The first phase of the campaign features out-of-home signage that appears throughout Manhattan and Brooklyn in subway stations, subway cars and bus shelters. The social media component will roll out later on.The chain plans to open 15-20 new locations in the next three years, including in new cities such as Chicago and Boston. Currently there are 10 locations in New York.

Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.