CHANGING PLACES LATAM: Florencia Pérez Berbain, Cristian Bussio, Ezequiel Fritz…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Unilever - Florencia Pérez Berbain ::: Sizmek -  Alfredo Sanchez  :::  Cristian Bussio - Chevrolet Argentina S.A ::: Ezequiel Fritz - Dentsu Argentina ::: Gabriel Fernandes - FCB Brazil ::: F / Nazca Saatchi & Saatchi - Mauricio Almeida ::: Carolina Abbud - FCB Guatemala ::: Andrei Ivanoff - MullenLowe Brazil :::

Click here for previous Latam Changing Places editions

belenUnilever has appointed Florencia Pérez Berbain as Sustainability Coordinator for the Southern Cone. From Unilever’s offices in Munro, Buenos Aires, Florencia will collaborate in the strategy of Plan de Vida Sustentable de Unilever (Unilever’s Sustainable Living Plan) for six countries in the region. Florencia Pérez Berbain has a degree in Public Relations from UADE university, She joined the company as Communication Analyst in 2008.

 

descarga (1)Cristian Bussio has been appointed new President of Chevrolet Argentina SA de Ahorro. Cristian has over 20 years of experience in Auditing and Finance.

 

 

 

AAEAAQAAAAAAAAgsAAAAJDI0NzNjMWUyLTJkOTUtNDFlNC05YTMyLTI4OTExYjZlNmIzZgEzequiel Fritz is the new brand planning director at Dentsu Argentina, according to Adlatina. Toyota Motor Company will be is its main client.

 

 

 

 

descarga (2)Gabriel Fernandes returned to FCB Brazil as director of digital intelligence after having gone through AmBev, where he was brand digital manager since last year.

 

 

 

16305f9Sizmek, the open ad management company for multiscreen campaigns, announced the appointment of Alfredo Sanchez as country manager for Sizmek in Mexico. In this role, Sanchez is responsible for expanding local market business and driving key partnerships in the region. The hire reinforces Sizmek’s investment in the region and its growth and position as a driving force behind brands’ global digital media strategies.Sanchez brings more than a decade of experience in digital advertising sales. Most recently, he served as head of sales at Yahoo for the company’s travel, education, online services, retail and government advertising verticals. Prior to Yahoo, where Sanchez worked for over a decade, he held the position of subdirector of large markets at Grupo Ordas, and before that, as field sales manager for Procter & Gamble.

 

descarga (3)F/Nazca Saatchi & Saatchi announced the hiring of Mauricio Almeida as media director. The executive will coordinate media strategies for clients such as BRF, Mondelez, P&G and Alpargatas. Almeida has also worked at Publicis, DM9DDB and Talent. In 2014 he joined F/Nazca Saatchi & Saatchi as media director.

 

 

 

3f756b6Carolina Abbud is the new director of planning of FCB Guatemala. Abbud started her career in AmBev, where she worked from 2003 to 2009, occupying different positions.

 

 

 

 

AAEAAQAAAAAAAASOAAAAJGMyZDg0NTQxLTc5YTgtNDNkNC1hZThhLTc1YjM3YzAyYjVmZAAndrei Ivanoff, managing director of digital & innovation of MullenLowe Brazil, will manage local operations of MullenLowe Profero, the digital arm of the agency which works for clients such as Apple, Diageo, Seat, Virgin and Unilever, among others.

 


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA


Wall Street Firms Invest in Two Hispanic Supermarket Chains

Wall Street Firms Invest in Two Hispanic Supermarket Chains

Private-equity firms KKR and Victory Park Capital will be investing in California-based Hispanic grocery chains Mi Pueblo Food Centers and Cardenas Markets, a KKR spokeswoman announced. According to a statement both companies will continue to work independently.


Healthcare Marketing under Trump:  Karen Ignagni, President and CEO at EmblemHealth Evaluates the Situation

Healthcare Marketing under Trump: Karen Ignagni, President and CEO at EmblemHealth Evaluates the Situation

Health plan providers are among the organizations that will be most impacted by president-elect Trump's new administration. In addition, healthcare marketing under the ACA (Affordable Care Act), is to a large extent Multicultural and Hispanic marketing. Portada interviewed Karen Ignagni, President and CEO at EmblemHealth, to understand how one of the U.S. largest nonprofit health plan providers evaluates the new situation.