CHANGING PLACES: Jimena González, Jason Harrison…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's Career Board!)
9af3ba78688c7cd3_orgTelemundo Phoenix / KTAZ has  announced that Jimena González has been named Co-Anchor for Noticiero Telemundo Arizona, the station’s local newscast that airs weekdays at 4:30 PM, 5 PM and 10 PM and on weekends at 4:30 PM and 10 PM. Noticiero Telemundo Arizona is simulcast on Telemundo Tucson / KHRR. González, who will make her on-air debut on Monday, June 20, will join News Co-Anchor Daniel Aguirre to deliver live, local breaking news and information that is of importance to the Hispanic community in Arizona.González, who has worked in local broadcast for more than a decade, spans all across Southern California and across to Tijuana, Mexico. Prior to joining Telemundo Phoenix, González co-anchored the Univision San Diego’s morning newscast for nearly two years. She also worked as a co-anchor for Sintesis TV in Mexico. González earned a bachelor’s degree in Communications Science from Universidad Iberoamericana in Mexico.


descargaGroupM has concluded creating its' new Minneapolis-based agency called Team Arrow Partners for its Target client, Adage reports.Team Arrow will employ more than 30 people in the Minneapolis area, working in areas including strategy, media planning, digital and analytics, GroupM said. The new agency will also tap into the WPP media agency network's resources in the U.S. (Previously Target was handled by Minneapolis based Haworth Marketing and Media).


jasonJason Harrison, founding CEO of GroupM's Gain Theory consultancy, has been named CEO of the new agency.





071dc03Nicole Pomerleau has been appointed chief client officer of the shop. Most recently, she was media director at Colle & McVoy.






descargaBrand activation agency Geometry global has hired Fadi Shuman as new global chief digital officer.Shuman comes from BORN, which he co-founded and where he operated as chief creative and commerce officer, expanding the business across North America, Europe and APAC.In his new role, he will report to Geometry’s global CEO Steve Harding.



Music video streaming platform Vadio announced the hire of two new executives, Jeff Quandt and Greg Reiss. Quandt is joining as SVP of monetization and Reiss will be the VP of national sales.


Jeff QuandtQuandt previously worked for Disney’s Maker Studios and will be based out of Los Angeles.





Reiss joins from Zuus and Viacom and will be based out of New York.

Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.