CHANGING PLACES LATAM: Luis Enriquez “Madruga,” Marco Versolato, Sarali Cota…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Publicis Mexico - Luis Enriquez "Madruga" ::: Marco Versolato - J.Walter Thompson ::: Sarali Cota - Initiative Mexico ::: MediaCom - John Gittings ::: Francisco Amorin - La Comunidad  :::

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descargaPublicis Mexico has named Luis Enriquez "Madruga" as Head of Art of the creative department. "Madruga" worked for agencies like Young & Rubicam and JWT.He joined Publicis in 2011 as Creative Director.







descarga (2)Brazilian Marco Versolato is the new CCO of J.Walter Thompson Singapore and global executive creative director for the brand Lux. Versolato was creative executive VP director at DM9DDB. Prior to that position, Versolato was executive VP creative director at Y&R Brazil, TBWA Brazil and DPZ&T.




descarga (3)Sarali Cota is the new customer service and strategy director of Initiative Mexico. She will report to Annika Blockstrand, managing director. Cota’s goal is to provide the best advice to current customers. Cota worked for clients such as BMW, Mini Cooper, Latam Airlines, Amazon, and Nacional Monte de Piedad, among others. Prior to this position, she was account director at DDB Mexico, marketing and public relations manager at Terra and customer care services manager at PHD Worldwide.



descarga (1)MediaCom has promoted John Gittings from his previous post of global business development strategy officer to the new role of chief strategy officer for the Americas. Gittings will oversee strategic product and output for existing and prospective clients across North and Latin America. Gittings Joined MediaCom in 2014. Gittings will remain based in New York and will report to MediaCom global chief strategy officer Matthew Mee and worldwide chief operating officer Toby Jenner.




imagesFrancisco Amorin is the new director of strategy of the agency La Comunidad, according to Adlatina. Amorín took over his new position on May 23. His responsibility will be to develop communication strategies for all customers and introduce creatives with simple and clear briefs. He will report to Fernando Sosa and Ramiro Raposo, DGCs of the agency. The executive will work for clients like We, La Nación Magazines Group, Finca Las Moras, Bodegas El Esteco, Ferrero Rocher, Tic Tac, Kinder, Let Go and Presidencia de La Nación, among others.



la (2)Mobile analytics firm AppsFlyer, whose platform measures over 200 billion mobile interactions, is settling into Buenos Aires in Argentina, giving it a foothold into this growing region with its 11th global outpost, according to Venture Beats.AppsFlyer’s media spend measured reached US$4 billion annually and mobile events measured reached Over 200 billion per month.

Editorial Staff

Portada Staff


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