CHANGING PLACES: Jackie Woodward, Luciana Cani, Madelin Bosakewich…

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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descargaLAPIZ appointed Luciana Cani as its new senior vice president, executive creative director overseeing the agency’s creative team. Cani will lead creative output across the full client portfolio including work for Advanced Auto Parts, Allstate, Purina and the Mexico Tourism Board.She spent the past nine years as a key leader of Leo Burnett Lisbon overseeing creative work for clients including Samsung, Atlantico Bank and the Portuguese National Railway. Prior to Lapiz, Cani helped lead Leo Burnett Lisbon.

descargaIBT Media, a global news organization, announced that Madelin Bosakewich has been named Vice President of Sales. Bosakewich will lead operations for the sales team and will report to Mitchell Caplan, Chief Marketing Officer of IBT Media.Bosakewich joins IBT Media from Zoomin.TV where she served as Director of Business Development and Publisher Relations.




257a22bCommunications marketing firm Edelman announced that Milton Lebron has joined the firm’s Miami office to develop the growing U.S. Hispanic creative and digital portfolio. Lebron spent almost two decades as the creative force behind major brands such as Unilever, Kraft, American Express, Sony, Apple, MTV, and Google, among others.Edelman Miami has been serving as Latin America’s regional hub since 1998, and currently works for a variety of clients advancing the firm’s offering on Multicultural Affairs with a strong emphasis on the burgeoning Hispanic market. In 2015, Edelman Miami was recognized with a PRSA Silver Anvil award and two Eikon awards.


image009Univision News, the news division of Univision Communications Inc. (UCI), the media company serving Hispanic America, has announced the promotion of two highly valued members of its Newsroom:

María Martínez-Guzmán(right) as vice president and executive producer, News Gathering;Martínez-Guzmán will supervise and assign daily stories for all newscasts; plan and coordinate exclusive interviews, series and special news coverage; and manage correspondents and assignment editors. Martínez-Guzmán most recently served as managing editor of Network News and before that, national and international assignment editor, Univision News.

Gabriela Tristán(left) as vice president and executive producer, News Production. Tristán will oversee daily production and broadcast of all newscasts; plan and organize special coverage of events and breaking news; and manage Univision News anchors, producers, and writers. She will also be the point person for other UCI departments with specific requests and news-related production needs. Tristán joined the Univision News family as an intern in 1993 and has since held several production positions, beginning as producer of the news segment for Univision Network’s morning show “Despierta América” and subsequently for Network News.

From their new positions, Martínez-Guzmán and Tristán will work collaboratively to continue to deliver and maintain the journalistic excellence that Hispanic America has come to expect from Univision News programming. They will both report to Patsy Loris, senior vice president and senior news director for UCI.

AAEAAQAAAAAAAAYnAAAAJDAxYWJmN2U3LWQwOTQtNDUzYi05YzYyLWM0ZTFlOTNhYTUyYgFull-service agency Pinta has recently appointed Krysten de Quesada to Account Director of its Miami office. With nearly a decade of experience in integrated Hispanic marketing and communications, de Quesada leads numerous national advertising and public relations accounts, including beIN SPORTS, eMerge Americas, Facebook, and Nat Geo Mundo. De Quesada began her career at JeffreyGroup, the largest independent agency in Latin America and sister agency to Pinta, where she oversaw the planning and execution of US Hispanic communication strategies in the entertainment, media, retail, healthcare, non-profit, and consumer package goods sectors. Later, she joined Pinta as an Account Manager when the company spun-off from JeffreyGroup in 2014. Her expertise in the Hispanic market and effective team management helped launch the newly formed Pinta and has contributed greatly to its success as a top 40 Hispanic agency in the United States.

descargaJackie Woodward is no longer VP of global media for General Mills to become chief marketing officer at Krispy Kreme.The move  comes less than two years after Ms. Woodward joined General Mills from MillerCoors. At Krispy Kreme she replaces Dwayne Chambers, who departed late last year to become CMO at P.F. Chang's China Bistro.Publicis Groupe's Zenith had been handling the business since 2001.Ms. Woodward joined Miller in 2006 from McDonald's, and became VP-marketing services for MillerCoors in 2008 after Miller and Coors merged.


descarga (1)Nina DeLorenzo Joins Healthy Americas Foundation Board.Ms. DeLorenzo is a communications and public affairs professional with more than 20 years of private sector, political, and government experience. In her current role as vice president of Government Affairs Strategy and Public Policy for AbbVie, she leads a team that develops the company's stances on critical public policy issues and creates strategies that shape a more favorable public policy environment for AbbVie's business interests globally.Her prior experience includes roles in public affairs at Pfizer Inc, international public affairs at Schering-Plough Corp. (now Merck), and at the Pharmaceutical Research and Manufacturers of America (PhRMA), where she appeared on television, radio, and in print as a spokeswoman for the trade association in Washington.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


Tinder Explores Video, Acquires Video Startup Wheel

Tinder Explores Video, Acquires Video Startup Wheel

Tinder announced an agreement to acquire Snapchat-style video startup Wheel.

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NewsWhip Raise $6.4 million from Tribal Ventures, AP and Cantor Fitzgerald

NewsWhip Raise $6.4 million from Tribal Ventures, AP and Cantor Fitzgerald

Content analytics firm NewsWhip has raised a US$6.4 million Series A funding round led by Tribal Ventures, with participation by The Associated Press, clients of Cantor Fitzgerald, The Asahi Shimbun and existing investors.Series A Funding Round Will Be Used to Develop the Company’s Data-Driven Storytelling Technology for Leading Newsrooms and Agencies.