WEBINAR: OnThursday Learn to Leverage Data Science to Engage Hispanic Consumers

What Is Missing From Audience Insights? How To Get More By Challenging Partners. That is one of the main questions to be answered in the Webinar presented by Maxpoint this Thursday June 2 at 2pm EST, 11 am PT. Mebrulin Francisco, Director of Multicultural Marketing Analytics, GroupM and Lindsay Stewart, ‎Director of Sales, East Region at MaxPoint will make a strong and helpful argument on "Why You Should Not Settle for the Same Old Data".

Themes they will be exploring:

  • How off-line data from more than 44,000 micro neighborhoods significantly enhances digital marketing efforts
  • How marketers including CPGs, Telco's and Retailers should use real-time results to adapt their offering and marketing plans
  • How Real-Time Marketing will engage the long-tail consumerRegister (free) to Thursday's Webinar! 

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.