WEBINAR: OnThursday Learn to Leverage Data Science to Engage Hispanic Consumers

What Is Missing From Audience Insights? How To Get More By Challenging Partners. That is one of the main questions to be answered in the Webinar presented by Maxpoint this Thursday June 2 at 2pm EST, 11 am PT. Mebrulin Francisco, Director of Multicultural Marketing Analytics, GroupM and Lindsay Stewart, ‎Director of Sales, East Region at MaxPoint will make a strong and helpful argument on "Why You Should Not Settle for the Same Old Data".

Themes they will be exploring:

  • How off-line data from more than 44,000 micro neighborhoods significantly enhances digital marketing efforts
  • How marketers including CPGs, Telco's and Retailers should use real-time results to adapt their offering and marketing plans
  • How Real-Time Marketing will engage the long-tail consumerRegister (free) to Thursday's Webinar! 
Avatar

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA



Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.