WEBINAR: OnThursday Learn to Leverage Data Science to Engage Hispanic Consumers

What Is Missing From Audience Insights? How To Get More By Challenging Partners. That is one of the main questions to be answered in the Webinar presented by Maxpoint this Thursday June 2 at 2pm EST, 11 am PT. Mebrulin Francisco, Director of Multicultural Marketing Analytics, GroupM and Lindsay Stewart, ‎Director of Sales, East Region at MaxPoint will make a strong and helpful argument on "Why You Should Not Settle for the Same Old Data".

Themes they will be exploring:

  • How off-line data from more than 44,000 micro neighborhoods significantly enhances digital marketing efforts
  • How marketers including CPGs, Telco's and Retailers should use real-time results to adapt their offering and marketing plans
  • How Real-Time Marketing will engage the long-tail consumerRegister (free) to Thursday's Webinar! 

Editorial Staff @portada_online

Portada Staff


Block Chain Poised to Revolutionize Brands’ Connections with Customers

Block Chain Poised to Revolutionize Brands’ Connections with Customers

Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called "smart contracts". Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”

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