Madelin Bosakewich Named VP of Sales at IBT Media

What: Global news organization IBT Media has named Madelin Bosakewich Vice President of Sales.
Why it matters: Bosakewich joins IBT Media from Zoomin.TV where she served as Director of Business Development and Publisher Relations. At IBT Media she will lead operations for the sales team and will report to Mitchell Caplan, Chief Marketing Officer.

descargaIBT Media, a global news organization, announced that Madelin Bosakewich has been named Vice President of Sales. Bosakewich will lead operations for the sales team and will report to Mitchell Caplan, Chief Marketing Officer of IBT Media.

As VP of Sales, Bosakewich will be responsible for all aspects of IBT Media’s sales efforts, including responsibility for client facing relationships representing IBT media’s complete multi-platform media offerings. She will create a global sales strategy, working closely with IBT Media’s data, marketing, editorial teams. She will also closely collaborate with IBT Media’s international sales organization.

Bosakewich joins IBT Media from Zoomin.TV where she served as Director of Business Development and Publisher Relations. She previously held senior sales positions at companies including Televisa Publishing, Condé Nast, Editorial Televisa and SBS.

“Madelin comes to us with a terrific understanding of the rapid changes happening in all aspects of our business,” said Caplan. “Her background working across media platforms, including print and digital, and her extensive experience in developing original branded experiences is in alignment with IBT Media’s progressive and integrated sales approach.”


Join us at the 2017 Sports Marketing Forum.. The first day of #Portada17 (Sept. 13, 2017 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding multicultural demographic!


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

RPA Wins Back Honda Media Account, Orci Continues with Multicultural Creative

RPA Wins Back Honda Media Account, Orci Continues with Multicultural Creative

Agency RPA has regained American Honda US$600 million media account.The Honda media assignment is returning to RPA after four years.


Yahoo to Change Name to Altaba, Mayer to Leave Board

Yahoo to Change Name to Altaba, Mayer to Leave Board

Yahoo will be renamed Altaba Inc. following Verizon's US$4.83 billion acquisition of the company.Marissa Mayer is stepping down from Yahoo's board after the closing of its deal along with 5 other directors.


OTT Monetization: What Hulu, Pongalo and VidaPrimo are Betting on for 2017

OTT Monetization: What Hulu, Pongalo and VidaPrimo are Betting on for 2017

As video marketing takes over a very substantial part of the overall (digital) marketing space, we spoke with Stephen Brooks, EVP and GM, VidaPrimo; Rich Hull, Executive Chairman Pongalo and Peter Naylor, SVP Ad Sales at Hulu about both the OTT subscription and ad-monetization market.