Lapiz Appoints Luciana Cani as SVP, Executive Creative Director 

What: LAPIZ appointed Luciana Cani as its new senior vice president, executive creative director.
Why it matters:
Cani will  lead creative output across the full client portfolio including work for Advanced Auto Parts, Allstate, Purina and the Mexico Tourism Board.

descargaLAPIZ appointed Luciana Cani as its new senior vice president, executive creative director overseeing the agency’s creative team. Cani will lead creative output across the full client portfolio including work for Advanced Auto Parts, Allstate, Purina and the Mexico Tourism Board.

Cani has nearly 20 years of advertising experience, with the past nine years spent as a key leader of Leo Burnett Lisbon overseeing creative work for clients including Samsung, Atlantico Bank and the Portuguese National Railway. Prior to Lapiz, Cani helped lead Leo Burnett Lisbon to become recognized as one of the 10 most awarded agencies in the world. Prior to Leo Burnett, the Brazilian-native worked as an art director at leading agencies in Saõ Paulo, Brazil including Leo Burnett, Ogilvy & Mather and Grey. Cani is also a published author and illustrator, with her debut children’s book recently receiving inclusion on the National Reading Plan of the Portuguese Ministry of Education. Her work has gained global recognition including awards from D&AD, Cannes Lions, One Show, Clios, Eurobest and ADCE. Cani is also the only creative director to appear three times at the top of the rankings of the official Creative Club of Portugal.

Cani’s goal to bring craftsmanship to every piece of work she produces is evident in her past projects including Amnesty International’s “Sounds From Torture,” the Lisbon City Council’s “LXType” and the EDP Foundation’s “Brochure Made Entirely Without Energy.”

“Luciana’s collaborative and transformational leadership is a perfect fit for LAPIZ,” said Gustavo Razzetti, managing director, LAPIZ. “Her innovation-forward approach will boost our outsider thinking to continue driving great results for our clients.”

“I'm very happy to accept a totally new and exciting challenge with the feeling that I’m part of the same family. I Iook forward to joining the LAPIZ team to make great things that challenge expectations and defy the ordinary,” said Cani. “LAPIZ has steadily produced top-tier work across industries, and I can’t wait to be a part of its journey forward.”

LAPIZ has produced several award-winning campaigns over the past year, most notably Mexico Tourism Board’s “Snow Graffiti,” which has received honors from Cannes, the American Advertising Awards, the Kinsale Shark Awards and more. The agency’s latest work for Mexico Tourism Board, “Doppelgänger Tourists,” launched just last month.

Join us at the HISPANIC SPORTS MARKETING FORUM.. The first day of #Portada16 (Sept. 14, 2016 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding Hispanic demographic!


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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