Digital Bites: LinkedIn, comScore, MMA

How great is it that in this industry, there are always moves, promotions and events. If there weren't, what would we talk about? Here are some of the highlights from May. Let's go, we're almost half-way through the year!

IMS – LinkedIn Names New Director for the Southern Cone

Sebas GilA few days ago, I read on LinkedIn that Sebastián Gilfue was recently promoted from Senior Sales Manager at LinkedIn Argentina to Sales Director of LinkedIn for Argentina, Bolivia, Paraguay and Uruguay. If my calculations aren't off, this would be his sixth year in LinkedIn's commercial area (first, through Fox, then now, through IMS). Good luck, Sebas!

PortadaLat 2016: June 8-9

We're getting closer and closer to the annual Portada event in Miami! There will be two days full of content and ideas from industry-leading speakers, along with the opportunity to connect with pan-regional professionals from advertising and marketing. If you're interested in finding out more about the event (and registering, of course), click here.

The MMA Forum Argentina 2016

GoldyOn May 18, I was at an event organized by the Mobile Marketing Association at the Park Hyatt Hotel in Buenos Aires. I arrived right as Juan Göldy, CEO of Logan and Chairman of MMA, was giving the official opening to the event, and I was there almost until the end. It was a full day, with the presence of leading speakers in digital media, who shared their knowledge and experience in mobile.

comScore's Breakfast

I was at the breakfast organized by comScore on May 12 in Buenos Aires, during which we discussed the topic of multi-platform measurement in Argentina. If you want to know more about the event, you can download the presentation here.

Social Media Week Mexico

Pau CutuliLovers of social media have their events, as well. In mid-June, Social Media Week (SMW) will take place in three cities simultaneously: Los Angeles, Mexico City and Milan. SMW is dedicated exclusively to social media, and last year Paula Cutuli, also this year's organizer, presented the first edition.

The Hidden Power of Your Network

Lore AmaranteOn May 5, Lorena Amarante held the event celebrating the launch of her book, The Hidden Power of Your Network, in which she shares her experience with the potential that resources and digital networks that we have created can contribute to our professional development. I couldn't attend, but I still want my signed copy, Lore!

That's all for May, guys. See you in June with more updates!


SOUNDING OFF: Lee Flynn- How to Use Marketing to Your Business’ Advantage

SOUNDING OFF: Lee Flynn- How to Use Marketing to Your Business’ Advantage

One way in which a company can stand out from the competition is through an excellent marketing strategy that not only attracts, but also retains customers. So what are some key parts of an excellent marketing strategy?

Only These Five Athletes Made it to the Time Magazine 100 List

Only These Five Athletes Made it to the Time Magazine 100 List

Only five athletes from around the world made it into the 100 Most Influential People of 2017 list, and only one of them isn't from the U.S.

RANKING: Top 10 Websites Most Visited by US Hispanics

RANKING: Top 10 Websites Most Visited by US Hispanics

Which websites do US Hispanics prefer? What activities do these sites allow them to do? Does gender play a role when it comes to choosing online media? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.