Does the “Total Market” Make Sense from a Data Marketing Perspective?

Mebrulin Francisco, Director of Multicultural Marketing Analytics, GroupM and Lindsay Stewart, Director of Sales, East Region at MaxPoint will challenge key multicultural marketing conventional wisdoms at our upcoming Webinar: "Don't  settle for the same old Data" on June 2 at 2pm est.

 

Merbulin FranciscoA major practitioner in applying modern data science to multicultural marketing, GroupM's  Mebrulin Francisco (photo) will challenge some established views on the "Total Market" approach and explain why the concept does not really work from a data marketing perspective. Other questions Francisco will also delve in:

- What is the difference between "Big Data" and small data?  Why is the difference important for efficient marketing?
- The way brands and agencies targeting multicultural consumers should approach the huge Big Data Opportunity.

Maxpoint's Lindsay Stewart (photo on the right) and Francisco will have a conversation on otherLindsay Stewart_Maxpoint key topics including the below:

  • How off-line data from more than 440,000 micro neighbourhoods can significantly enhance digital marketing efforts
  •  How marketers including CPGs, Telco's and Retailers should use real-time results to adapt their offering and marketing plans
  • How Real-Time Marketing will engage the long-tail consumer

    Register to the Webinar! (free) 


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.