Which are the most popular video platforms among users in Argentina, Brazil, Chile, Colombia and Mexico? What type of content do they prefer? What is their order of priorities? We give you the answers to these questions according to comScore‘s March 2016 report.
Google and Facebook are the chosen destinations for LatAm users consuming video content. In all of the informed countries in this article, Google comes in first place, and Facebook second (with the exception of Chile, where Facebook was pushed to third by VEVO).
Argentina
Fuente: comScore Video Metrix, Argentina, Total Audience, Home and Work, March 2016, Video Type: Total | Total Unique Viewers (000) | |
---|---|---|
Total Internet : Total Audience | 18.890 | |
Top 10 Video Properties | ||
1 | Google Sites | 16.753 |
2 | 12.902 | |
3 | VEVO | 10.366 |
4 | Warner Music | 8.591 |
5 | BroadbandTV | 8.246 |
6 | Maker Studios Inc. | 6.161 |
7 | Teads | 5.860 |
8 | Grupo Clarin | 5.790 |
9 | Machinima Entertainment | 5.543 |
10 | Fullscreen | 4.374 |
Brazil
Fuente: comScore Video Metrix, Brazil, Total Audience, Home and Work, March 2016, Video Type: Total | Total Unique Viewers (000) | |
---|---|---|
Total Internet : Total Audience | 80.073 | |
Top 10 Video Properties | ||
1 | Google Sites | 64.993 |
2 | 49.959 | |
3 | BroadbandTV | 24.534 |
4 | VEVO | 23.496 |
5 | Warner Music | 21.134 |
6 | Globo | 19.576 |
7 | Teads | 18.076 |
8 | Fullscreen | 16.149 |
9 | Samba Ads | 15.809 |
10 | Webedia Sites | 15.716 |
Chile
Fuente: comScore Video Metrix, Chile, Total Audience, Home and Work, March 2016, Video Type: Total | Total Unique Viewers (000) | |
---|---|---|
Total Internet : Total Audience | 7.445 | |
Top 10 Video Properties | ||
1 | Google Sites | 6.330 |
2 | VEVO | 4.030 |
3 | 3.942 | |
4 | Warner Music | 3.502 |
5 | BroadbandTV | 3.213 |
6 | Machinima Entertainment | 2.843 |
7 | Maker Studios Inc. | 2.490 |
8 | Teads | 2.255 |
9 | Fullscreen | 1.665 |
10 | ZEFR | 1.599 |
Colombia
Fuente: comScore Video Metrix, Colombia, Total Audience, Home and Work, March 2016, Video Type: Total | Total Unique Viewers (000) | |
---|---|---|
Total Internet : Total Audience | 16.248 | |
Top 10 Video Properties | ||
1 | Google Sites | 12.740 |
2 | 10.075 | |
3 | VEVO | 6.816 |
4 | Warner Music | 5.175 |
5 | BroadbandTV | 4.795 |
6 | Maker Studios Inc. | 3.650 |
7 | Machinima Entertainment | 3.295 |
8 | ZEFR | 2.348 |
9 | Vimeo | 2.338 |
10 | Teads | 2.257 |
Mexico
Fuente: comScore Video Metrix, México, Total Audience, Home and Work, March 2016, Video Type: Total | Total Unique Viewers (000) | |
---|---|---|
Total Internet : Total Audience | 42.366 | |
Top 10 Video Properties | ||
1 | Google Sites | 30.263 |
2 | 27.325 | |
3 | VEVO | 16.718 |
4 | Warner Music | 13.424 |
5 | BroadbandTV | 11.818 |
6 | Maker Studios Inc. | 9.345 |
7 | ZEFR | 8.664 |
8 | Machinima Entertainment | 8.369 |
9 | Teads | 6.303 |
10 | Fullscreen | 6.142 |
Music videos have a significant presence when observing audiovisual content consumption habits in the informed Latin American countries: VEVO (the platform administered by Universal Music and Sony Music, among others) and Warner Music appear in the first five spots of each of the rankings.
In the five categories presented in the article, the platforms dedicated to the creation, monetization and distribution of video content is notable: Broadband TV, Maker Studios, ZEFR, Machinima Entertainment and Fullscreen appear on the rankings for almost all of the informed countries. In the case of Brazil, Samba Ads is also observed.
As many Argentines as Brazilians consume audiovisual content published by media conglomerates such as Grupo Clarin (Argentina) and Globo (Brazil). The ad platform Teads represents a large number of the video sites most visited by users in each of the informed countries.
In the case of Brazil, the Webedia sites make up a large part of video traffic, while in Colombia, users choose Vimeo as the platform for sharing audiovisual content.
[ctalatinb_es]