RANKING: The 10 Most Visited Video Platforms in LatAm

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Which are the most popular video platforms among users in Argentina, Brazil, Chile, Colombia and Mexico? What type of content do they prefer? What is their order of priorities? We give you the answers to these questions according to comScore's March 2016 report.

Google and Facebook are the chosen destinations for LatAm users consuming video content. In all of the informed countries in this article, Google comes in first place, and Facebook second (with the exception of Chile, where Facebook was pushed to third by VEVO).

Argentina

Fuente: comScore Video Metrix, Argentina, Total Audience, Home and Work, March 2016, Video Type: Total Total Unique Viewers (000)
    Total Internet : Total Audience 18.890
    Top 10 Video Properties
1     Google Sites 16.753
2     Facebook 12.902
3     VEVO 10.366
4     Warner Music 8.591
5     BroadbandTV 8.246
6     Maker Studios Inc. 6.161
7     Teads 5.860
8     Grupo Clarin 5.790
9     Machinima Entertainment 5.543
10     Fullscreen 4.374

 

Brazil

Fuente: comScore Video Metrix, Brazil, Total Audience, Home and Work, March 2016, Video Type: Total Total Unique Viewers (000)
    Total Internet : Total Audience 80.073
    Top 10 Video Properties
1     Google Sites 64.993
2     Facebook 49.959
3     BroadbandTV 24.534
4     VEVO 23.496
5     Warner Music 21.134
6     Globo 19.576
7     Teads 18.076
8     Fullscreen 16.149
9     Samba Ads 15.809
10     Webedia Sites 15.716

 

Chile

Fuente: comScore Video Metrix, Chile, Total Audience, Home and Work, March 2016, Video Type: Total Total Unique Viewers (000)
    Total Internet : Total Audience 7.445
    Top 10 Video Properties
1     Google Sites 6.330
2     VEVO 4.030
3     Facebook 3.942
4     Warner Music 3.502
5     BroadbandTV 3.213
6     Machinima Entertainment 2.843
7     Maker Studios Inc. 2.490
8     Teads 2.255
9     Fullscreen 1.665
10     ZEFR 1.599

 

Colombia

Fuente: comScore Video Metrix, Colombia, Total Audience, Home and Work, March 2016, Video Type: Total Total Unique Viewers (000)
    Total Internet : Total Audience 16.248
    Top 10 Video Properties
1     Google Sites 12.740
2     Facebook 10.075
3     VEVO 6.816
4     Warner Music 5.175
5     BroadbandTV 4.795
6     Maker Studios Inc. 3.650
7     Machinima Entertainment 3.295
8     ZEFR 2.348
9     Vimeo 2.338
10     Teads 2.257

 

Mexico

Fuente: comScore Video Metrix, México, Total Audience, Home and Work, March 2016, Video Type: Total Total Unique Viewers (000)
    Total Internet : Total Audience 42.366
    Top 10 Video Properties
1     Google Sites 30.263
2     Facebook 27.325
3     VEVO 16.718
4     Warner Music 13.424
5     BroadbandTV 11.818
6     Maker Studios Inc. 9.345
7     ZEFR 8.664
8     Machinima Entertainment 8.369
9     Teads 6.303
10     Fullscreen 6.142

Music videos have a significant presence when observing audiovisual content consumption habits in the informed Latin American countries: VEVO (the platform administered by Universal Music and Sony Music, among others) and Warner Music appear in the first five spots of each of the rankings.

In the five categories presented in the article, the platforms dedicated to the creation, monetization and distribution of video content is notable: Broadband TV, Maker Studios, ZEFR, Machinima Entertainment and Fullscreen appear on the rankings for almost all of the informed countries. In the case of Brazil, Samba Ads is also observed.

As many Argentines as Brazilians consume audiovisual content published by media conglomerates such as Grupo Clarin (Argentina) and Globo (Brazil). The ad platform Teads represents a large number of the video sites most visited by users in each of the informed countries.

In the case of Brazil, the Webedia sites make up a large part of video traffic, while in Colombia, users choose Vimeo as the platform for sharing audiovisual content.


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