Learn How L’Oreal is Revolutionizing Content Marketing at PortadaLat!

Patricia Aragon, Digital Marketing Manager L’Oreal and the leader of the beauty giant's ’content marketing in Spanish-speaking Latin America is the latest addition to a long list of major brand marketers participating at #PortadaLat in Miami's Hyatt Regency Hotel on June 8 and 9. #PortadaLat in Miami's Hyatt Regency Hotel on June 8 and 9. Aragon will provide an-in-depth presentation into how L'Oreal has revolutionized its content marketing.

L'Oreal's Aragon has led a profound transformation in the way L'Oreal organizes and implements its content marketing, which also has important implications for its paid media efforts.

#PortadaLat Attendees will be able to get first hand information and intelligence on the below:

  • How L’Oreal adapted its organizational structure to develop more efficient content marketing strategies
  • Content is scalable throughout the Americas and still locally relevant
  • The latest in content amplification
  • How Loreal’s paid media efforts relate to content marketing
  • L'Oreal's new integrated off-line and online media measurement system.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.