Learn How L’Oreal is Revolutionizing Content Marketing at PortadaLat!

Patricia Aragon, Digital Marketing Manager L’Oreal and the leader of the beauty giant's ’content marketing in Spanish-speaking Latin America is the latest addition to a long list of major brand marketers participating at #PortadaLat in Miami's Hyatt Regency Hotel on June 8 and 9. #PortadaLat in Miami's Hyatt Regency Hotel on June 8 and 9. Aragon will provide an-in-depth presentation into how L'Oreal has revolutionized its content marketing.

L'Oreal's Aragon has led a profound transformation in the way L'Oreal organizes and implements its content marketing, which also has important implications for its paid media efforts.

#PortadaLat Attendees will be able to get first hand information and intelligence on the below:

  • How L’Oreal adapted its organizational structure to develop more efficient content marketing strategies
  • Content is scalable throughout the Americas and still locally relevant
  • The latest in content amplification
  • How Loreal’s paid media efforts relate to content marketing
  • L'Oreal's new integrated off-line and online media measurement system.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

CHANGING PLACES: Mike Fernandez, Rosemary Mercedes, Monica Gil…

CHANGING PLACES: Mike Fernandez, Rosemary Mercedes, Monica Gil…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.


RPA Wins Back Honda Media Account, Orci Continues with Multicultural Creative

RPA Wins Back Honda Media Account, Orci Continues with Multicultural Creative

Agency RPA has regained American Honda US$600 million media account.The Honda media assignment is returning to RPA after four years.


Yahoo to Change Name to Altaba, Mayer to Leave Board

Yahoo to Change Name to Altaba, Mayer to Leave Board

Yahoo will be renamed Altaba Inc. following Verizon's US$4.83 billion acquisition of the company.Marissa Mayer is stepping down from Yahoo's board after the closing of its deal along with 5 other directors.