RANKING: The 10 Most Visited Retail Platforms by US Hispanics

What are the preferred retail platforms by US-Hispanics? What consumption categories do they fall into? What are these consumers' priorities? The answers to these questions in comScore's February 2016 report.

68% of Hispanic users with Internet access visited the retail category in February 2016.

Source: comScore Media Metrix, United States, Hispanic All, Home and Work, PC/Laptop only, February 2016 Total Unique Visitors (000)
    Total Internet:  Hispanic All 31.150
    Retail 21.146
1     Amazon Sites 11.016
2     eBay 5.800
3     Wal-Mart 4.039
4     Intuit 3.733
5     Apple.com Worldwide Sites 3.466
6     Target Corporation 2.288
7     The Home Depot, Inc. 1.880
8     Google Shopping 1.784
9     Ticketmaster 1.722
10     Best Buy Sites 1.578

Amazon led the category, with 52% of the visits, followed by eBay (which received 27% of the unique users). In third place we find Walmart, visited by 19% of the users.

Finance and taxes were also important to Hispanic residents of the United States: 18% of the users used Intuit in February 2016.

In fifth place came Apple, with 16% of the unique visitors.

Family and home comfort products are important to US Hispanics: 27% of the users in the category visited Target, The Home Depot and Best Buy during the informed period.

In eighth place was Google Shopping, with 8% of the visitors.

Finally, entertainment also played an important part, although it wasn't huge: 8% of the unique users visited Ticketmaster, which came in ninth.


Block Chain Poised to Revolutionize Brands’ Connections with Customers

Block Chain Poised to Revolutionize Brands’ Connections with Customers

Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called "smart contracts". Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”

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