RANKING: The 10 Most Visited Retail Platforms by US Hispanics

What are the preferred retail platforms by US-Hispanics? What consumption categories do they fall into? What are these consumers' priorities? The answers to these questions in comScore's February 2016 report.

68% of Hispanic users with Internet access visited the retail category in February 2016.

Source: comScore Media Metrix, United States, Hispanic All, Home and Work, PC/Laptop only, February 2016 Total Unique Visitors (000)
    Total Internet:  Hispanic All 31.150
    Retail 21.146
1     Amazon Sites 11.016
2     eBay 5.800
3     Wal-Mart 4.039
4     Intuit 3.733
5     Apple.com Worldwide Sites 3.466
6     Target Corporation 2.288
7     The Home Depot, Inc. 1.880
8     Google Shopping 1.784
9     Ticketmaster 1.722
10     Best Buy Sites 1.578

Amazon led the category, with 52% of the visits, followed by eBay (which received 27% of the unique users). In third place we find Walmart, visited by 19% of the users.

Finance and taxes were also important to Hispanic residents of the United States: 18% of the users used Intuit in February 2016.

In fifth place came Apple, with 16% of the unique visitors.

Family and home comfort products are important to US Hispanics: 27% of the users in the category visited Target, The Home Depot and Best Buy during the informed period.

In eighth place was Google Shopping, with 8% of the visitors.

Finally, entertainment also played an important part, although it wasn't huge: 8% of the unique users visited Ticketmaster, which came in ninth.


RANKING: Top 10 Gaming Sites Most Visited by US Hispanics

RANKING: Top 10 Gaming Sites Most Visited by US Hispanics

Which gaming sites do US Hispanics prefer? What is most important to them? How are users spread out within this category? Read on for the answers to these questions, drawn from comScore’s March 2017 ranking.

Chrysler Brand Launches “Hero” Campaign for Hispanic Market

Chrysler Brand Launches “Hero” Campaign for Hispanic Market

Chrysler unveils its' latest brand campaign “Hero,” specifically developed and created for Hispanic market, for the all-new minivan Chrysler Pacifica.Spot will air in top Hispanic markets including Chicago, Dallas, Houston, Los Angeles, Miami and more.