#PortadaLat: Data Marketing Forum with GroupM, Xoom, OMD…
To recognize the enormous impact Data Sciences have on Marketing and Advertising, Portada is adding a Data Marketing Forum at the first Day of #PortadaLat (June 8). The Forum will provide an in-depth look at Data Marketing targeting the Latin American and U.S. Hispanic consumer.
The Forum can be attended by buying a Day 1 ticket to #PortadaLat!.
Major Speakers at the Data Marketing Forum include:
Mebrulin Francisco, Partner, Director Marketing Analytics Multicultural, GroupM
Ana Crandell, Group Account Director, OMD Multicultural
Oscar Padilla, Senior VP of Marketing and Digital, Pulpo Media
Francisco Morillo, Digital Marketing Manager, Xoom
Jose Luis Valderrama, CEO and Founder, Hispanic Group
What they will explore:
THE IMPERATIVE: THE USE OF ANALYTICS TO INCREASE MULTICULTURAL MARKETING EFFICIENCY. A PRIMER
-How combining qualitative and quantitative data can deliver a holistic view of Hispanics
- What is Hadoop?
- Big Data vs. Small Data
DEFINING, REACHING AND CONNECTING WITH HISPANIC AUDIENCES
-How Big Data is reshaping the understanding of the Hispanic consumer.
- Benchmarks: How brands need to figure out internally how to measure their success against the Hispanic audience.
OFF-LINE ANALYTICS AND DIGITAL PRECISION
Learn from brand and agency partners reaching out to the Hispanic consumer how location and “off-line” analytics are transforming digital marketing.
To register to #Portadalat, choose if you want to go to Day 1 (including Data Marketing Forum), Day 2 (including Travel Marketing Forum) or both!