#PortadaLat: Data Marketing Forum with GroupM, Xoom, OMD…

To recognize the enormous impact Data Sciences have on Marketing and Advertising, Portada is adding a Data Marketing Forum at the first Day of #PortadaLat (June 8). The Forum will provide an in-depth look at Data Marketing targeting the Latin American and U.S. Hispanic consumer.

The Forum can be attended by buying a Day 1 ticket to #PortadaLat!.

Major Speakers at the Data Marketing Forum include:
Mebrulin Francisco, Partner, Director Marketing Analytics Multicultural, GroupM
Ana Crandell, Group Account Director, OMD Multicultural
Oscar Padilla, Senior VP of Marketing and Digital, Pulpo Media
Francisco Morillo, Digital Marketing Manager, Xoom
Jose Luis Valderrama, CEO and Founder, Hispanic Group

What they will explore:

THE IMPERATIVE: THE USE OF ANALYTICS TO INCREASE MULTICULTURAL MARKETING EFFICIENCY. A PRIMER
-How combining qualitative and quantitative data can deliver a holistic view of Hispanics
- What is Hadoop?
- Big Data vs. Small Data

DEFINING, REACHING AND CONNECTING WITH HISPANIC AUDIENCES

-How Big Data is reshaping the understanding of the Hispanic consumer.
- Benchmarks: How brands need to figure out internally how to measure their success against the Hispanic audience.

OFF-LINE ANALYTICS AND DIGITAL PRECISION

Learn from brand and agency partners reaching out to the Hispanic consumer how location and “off-line” analytics are transforming digital marketing.

To register to #Portadalat, choose if you want to go to Day 1 (including Data Marketing Forum), Day 2 (including Travel Marketing Forum) or both!


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

¡Suscríbete a los boletines de marketing deportivo, video, marketing turístico e innovación!

Portada está expandiendo de manera significativa su cobertura en las aéreas descritas abajo. Asegúrate de obtener noticias frescas y la inteligencia que elabora el equipo editorial de Portada. ¡Por favor, tilda los tema(s) de los que quieras recibir información!


NewsWhip Raise $6.4 million from Tribal Ventures, AP and Cantor Fitzgerald

NewsWhip Raise $6.4 million from Tribal Ventures, AP and Cantor Fitzgerald

Content analytics firm NewsWhip has raised a US$6.4 million Series A funding round led by Tribal Ventures, with participation by The Associated Press, clients of Cantor Fitzgerald, The Asahi Shimbun and existing investors.Series A Funding Round Will Be Used to Develop the Company’s Data-Driven Storytelling Technology for Leading Newsrooms and Agencies.