Digital Bites: Virket, Sizmek, Adsmovil, Teads, Rekket, IMS, LinkedIn
April was the month of moves and appointments: with a clear panorama of the first half of the year, it's important to put together the ideal team to put together a play. In this article, I share how some of the digital teams fared in region.
The Move of the Year (or the Decade)
A few days ago I received a "bomb" in my Facebook inbox. It was a press release that Nico Maslo had sent me particularly (with his PR agency involved). Oh how I love those surprises.
The release announced Maslo's move to Virketluego almost 10 years after establishing Resultics in Mexico. Later, he told me about it in person, as you can see in this link. The only constant in this life is change. Good luck, Nico!
Former Yahoo Mexico to Sizmek
In mid-April, Alfredo Sanchez (a living legend at Yahoo Mexico) started a new campaign at Sizmek as country manager after closing Yahoo's operations in the region. Good luck, Alfredo!
From Primia.Digital to Adsmovil
At the end of March, Nestor Islava announced on Facebook that he would be leaving after six years as country manager at Prima.Digital. While he didn't give any details about his new direction (so intriguing!), we quickly found the information through LinkedIn: Nestor will be working as country manager at AdsMovilMexico. Good luck, Nestor!
From Headway to Teads
On the last day of March, Luciana Salazar's Facebook page was rowdy, with photos from a very "after office" party with expressions of affection and thanks coming from every direction. I couldn't stand the curiosity, and I started to read: it was her last day at Headway, and the beginning of a new phase at Teads as Head of Programmatic for Latin America. Good luck, Lu!
From Opera Mediaworks to Rekket
A few days ago, I got an email from Marcelo García Cisneros (CEO of Rekket) in which she commented that Laura Ares had started working for him as the director of mobile operations. What a great team you've put together, guys (I worked with both of them, so I know what I'm talking about)!
Events in Buenos Aires
It wasn't all moves and appointments. There were also events (a great part of digital work is how to explain it to family and friends).
On April 20, the Social Media Summit, organized by amdia, was held in Buenos Aires. At the event, different presenters like Citroën, Molinos Río de la Plata, Garbarino, Movistar and Telefónica Argentina shardd their experiences with social media. I missed it, although I heard it was great.
On April 26, I was at IMS Immersion, where apart from IMS's presentations, we attended educational clinics on LinkedIn, Spotify and Waze. As the clinics were given at the same time, I chose LinkedIn's, so I could say hello to Antonio Chan (Marketing Solutions LatAm at LinkedIn), whom I worked with a few years ago. Here is my picture from the audience, although it's hard to see. I'm your fan, Chan!
And that's all for now, friends. I'm going to enjoy my beautiful and beloved Mexico (on the occasion of some mini-vacations I've been invited to by a friend from the industry, to change it up a bit).