McDonald’s’ Patricia Diaz: “We’re Focusing on Consumers’ Preferences: Food and Money”
Patricia Diaz, director of U.S. Hispanic Marketing for McDonald’s USA, explains why Money Monopoly has been a successful marketing strategy for McDonalds.
Patricia Diaz, director of U.S. Hispanic Marketing for McDonald’s USA, explains why Money Monopoly has been a successful marketing strategy for McDonalds.
Avon’s Rebeca Ricoy speaks to Portada about the evolution of the company toward digital platforms as well as challenges that the company faces on its path to digitalization.