SALES LEADS LATAM: Falabella, Schweppes, Air Canada Cargo…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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SACI Falabella, Latin America’s most valuable retailer after Wal-Mart de Mexico SAB, agreed to open home-improvement stores in Mexico in a joint venture with Organizacion Soriana SAB. Shares in Soriana rallied.The two companies will invest US$600 million to open 20 Sodimac stores over five years, according to a filing Friday on the website of Chile’s securities regulator. Santiago-based Falabella will offer its CMR credit card through the venture with Monterrey-based Soriana, Mexico’s second-largest grocer. They expect to sign definitive contracts within three months.Mexico becomes Falabella’s seventh market in Latin America, where the company also operates department stores, supermarkets and malls. It has been using its Sodimac brand to spearhead its most recent expansion and profit from a growing middle class in the region.Soriana rose as much as 6.1 percent in Mexico City, extending gains after the announcement, which was made after close of regular trading in Santiago. Soriana has 682 stores throughout Mexico with 3.2 million square meters of sales space, according to its website. The company’s shares have traded on the nation’s stock market since 1987.
- Air Canada Cargo
Air Canada and Cargojet Airways Ltd., a subsidiary of Cargojet Inc ("Cargojet') have announced they are finalizing a commercial arrangement that will result in Air Canada Cargo introducing dedicated freighter services from Canada to Latin America and Europe with Boeing 767-300ER freighter aircraft operated by Cargojet. Air Canada Cargo will become the only provider of direct scheduled freighter service between Canada and Latin America.The new Air Canada Cargo flights are scheduled to begin June 9, 2016, subject to obtaining the necessary regulatory approvals.
Under Juan Pablo Lufrano, Rafael Santamarina and Ariel Serkin general creative direction, Del Campo Saatchi & Saatchi Buenos Aires has introduced its latest work for Schweppes, for which it has teamed up with Coca-Cola South Latin. The campaign “Algún día lo van a entender”("Someday you will understand") is aimed at men and women around 40, who vindicate themselves against millennials. The effort will come out in the Southern Cone.
Under the "ICBC, SI" concept, agency DON has developed ICBC bank’s new annual campaign in order to empower their customers through its benefits and rewards program ICBC Club. Argentinian model Iván de Pineda will star in different spots pointing out how in different situations being part of ICBC brings the best benefits. The integrated campaign includes 8 spots that will go out on TV, print, outdoor, radio and digital.