SALES LEADS LATAM: Falabella, Schweppes, Air Canada Cargo…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA'S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

Click here for previous Latam Sales Leads editions

  • Falabella

descarga (3)SACI Falabella, Latin America’s most valuable retailer after Wal-Mart de Mexico SAB, agreed to open home-improvement stores in Mexico in a joint venture with Organizacion Soriana SAB. Shares in Soriana rallied.The two companies will invest US$600 million to open 20 Sodimac stores over five years, according to a filing Friday on the website of Chile’s securities regulator. Santiago-based Falabella will offer its CMR credit card through the venture with Monterrey-based Soriana, Mexico’s second-largest grocer. They expect to sign definitive contracts within three months.Mexico becomes Falabella’s seventh market in Latin America, where the company also operates department stores, supermarkets and malls. It has been using its Sodimac brand to spearhead its most recent expansion and profit from a growing middle class in the region.Soriana rose as much as 6.1 percent in Mexico City, extending gains after the announcement, which was made after close of regular trading in Santiago. Soriana has 682 stores throughout Mexico with 3.2 million square meters of sales space, according to its website. The company’s shares have traded on the nation’s stock market since 1987.

  • Air Canada Cargo

26D4Qt5X_400x400Air Canada and Cargojet Airways Ltd., a subsidiary of Cargojet Inc ("Cargojet') have announced they are finalizing a commercial arrangement that will result in Air Canada Cargo introducing dedicated freighter services from Canada to Latin America and Europe with Boeing 767-300ER freighter aircraft operated by CargojetAir Canada Cargo will become the only provider of direct scheduled freighter service between Canada and Latin America.The new Air Canada Cargo flights are scheduled to begin June 9, 2016, subject to obtaining the necessary regulatory approvals.




  • Schweppes

2TaYCK_V_400x400Under Juan Pablo Lufrano, Rafael Santamarina  and Ariel Serkin general creative direction, Del Campo Saatchi & Saatchi Buenos Aires has introduced its latest work for Schweppes, for which it has teamed up with Coca-Cola South Latin. The campaign “Algún día lo van a entender”("Someday you will understand") is aimed at men and women around 40, who vindicate themselves against millennials. The effort will come out in the Southern Cone.

  • ICBC

descargaUnder the "ICBC, SI" concept, agency DON has developed ICBC bank’s new  annual campaign in order to empower their customers through its benefits and rewards program ICBC Club. Argentinian model Iván de Pineda will star in different spots pointing out how in different situations being part of ICBC brings the best benefits. The integrated campaign includes 8 spots that will go out on TV, print, outdoor, radio and digital.

Editorial Staff

Portada Staff


North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.