Mobile Ad Exchange StartMeApp Shuts Down

StartMeApp, the mobile Real-Time Bidding Exchange has shut down. The company had offices in Brazil, Argentina, Colombia, Mexico, USA, England, and Singapore.

A former leading executive at StartMeApp tells Portada that there were differences in the leadership team and that, as a result of that, they decided to shut down the company. Portada tried to reach Alejandro Campos Carlés, Co-Director and Founder of StartMeApp, but the e-mal sent to him bounced.

Monetization Issues

Despite the strong growth of mobile marketing and advertising many companies in the mobile sector are struggling with a tough environment, as the monetization of mobile inventory continues to be challenging to make these businesses profitable (e.g. see the relatively low valuation Millennial Media recently sold to AOL at).
Mobile Inventory monetization issues are even larger in the Latin American market, where StartMeApp had most of its presence in. In Latin America, mobile advertising is still in a relatively early stage and ad market volumes are nowhere near those currently reached in the U.S. and Europe.

More Coverage of StartMeApp:
Mobile: StartMeApp Becomes an External Seller to AppNexus
Brazil: Coca Cola Picks StartMeApp for Mobile Advertising Campaigns in the country
StartMeApp Mobile Ad Network Acquires Digital Advertising Trading Desk AdNubo
StartMeApp reports 8.6 billion impressions in Latin America – Q3
Alejandro Campos Carlés – StartMeApp: “Latin America gets residual panregional advertising from mobile global campaigns. That is beginning to change”
Startmeapp Launches Mobile RTB Exchange


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.