Mobile Ad Exchange StartMeApp Shuts Down

StartMeApp, the mobile Real-Time Bidding Exchange has shut down. The company had offices in Brazil, Argentina, Colombia, Mexico, USA, England, and Singapore.

A former leading executive at StartMeApp tells Portada that there were differences in the leadership team and that, as a result of that, they decided to shut down the company. Portada tried to reach Alejandro Campos Carlés, Co-Director and Founder of StartMeApp, but the e-mal sent to him bounced.

Monetization Issues

Despite the strong growth of mobile marketing and advertising many companies in the mobile sector are struggling with a tough environment, as the monetization of mobile inventory continues to be challenging to make these businesses profitable (e.g. see the relatively low valuation Millennial Media recently sold to AOL at).
Mobile Inventory monetization issues are even larger in the Latin American market, where StartMeApp had most of its presence in. In Latin America, mobile advertising is still in a relatively early stage and ad market volumes are nowhere near those currently reached in the U.S. and Europe.

More Coverage of StartMeApp:
Mobile: StartMeApp Becomes an External Seller to AppNexus
Brazil: Coca Cola Picks StartMeApp for Mobile Advertising Campaigns in the country
StartMeApp Mobile Ad Network Acquires Digital Advertising Trading Desk AdNubo
StartMeApp reports 8.6 billion impressions in Latin America – Q3
Alejandro Campos Carlés – StartMeApp: “Latin America gets residual panregional advertising from mobile global campaigns. That is beginning to change”
Startmeapp Launches Mobile RTB Exchange


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.