SALES LEADS: Alaska Airlines/Virgin America, beIN Sports, Wendy’s…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada's Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-840-1311 or e-mail her at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!
For prior Sales Leads editions, click here.

  • Virgin America /Alaska Airlines

descarga (4)Seattle-based Alaska Airlines has acquired Virgin budget airline for US $2.6bn. Virgin Airlines flies to 21 destinations within the U.S. and Mexico. Including Virgin America’s debt and aircraft operating leases, the deal is worth US $4 billion. The deal will allow Virgin America to increase its presence in California by expanding to San Francisco and Los Angeles and compete against major U.S. airlines. Conilla is Alaska Airlines media agency for the U.S. Hispanic market.

 

 

  • beIN SPORTS

descarga (3)beIN SPORTS Americas has appointed Y&R Miami to lead their advertising, marketing and communications efforts in the U.S. and Canada, effective immediately. Y&R will partner with beIN SPORTS to create all marketing communications targeting sports-fans to drive channel viewership as well as business-to-business efforts aimed at increasing advertising sales and MSO alliances in the USA and Canada. A Y&R spokesperson tells Portada thatY&R Miami will also be in charge of media buying and planning.

  • Wendy's

gX8FmxKA_400x400Wendy's will add one more element to its 4 for US$4 meal and promote it today, the fourth day of the fourth month of the year, Adage reports.Wendy's introduced the 4 for US$4 meal last October. Now, customers can chose between the "JBC" burger and a Crispy Chicken BLT. As part of the effort, the chain will be giving promotional giveaways during some local Major League Baseball broadcasts. In addition, the fast food restaurant will run its spot during one of the very first commercial breaks during the championship game on TBS. It will advertise during the first primetime commercial break across a total of 35 networks Monday night, including during "The Voice," "Dancing With The Stars" and "The Big Bang Theory."VML was in charge of the general market spot, while Bravo did one for the Hispanic market that uses Spanish and English. MediaVest Spark is Wendy's media agency.

descarga (5)

  •  Shangri-La Hotels

descarga (6)Shangri-La Hotels has appointed DigitasLBi to lead a global team of agencies from Publicis Groupe to run all creative, digital and media accounts, according to Mediapost. DigitasLBi, BBH and Zenith will comprise the integrated team, with support from those agencies in areas such as brand strategy, creative strategy and execution, CRM, media planning and buying across Shangri-La, Hotel Jen, Kerry Hotels and Golden Circle brands.Shangri-La worked with multiple agencies and ended its relationship with Ogilvy earlier in 2016.


Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.