Adsmovil Taps Andrew Polsky to Lead U.S. Sales

What: Mobile Advertising Solutions company Adsmovil adds  Andrew Polsky as Senior VP and head of U.S. Sales.
Why it matters: Polsky takes over U.S. sales. He will be based in New York City.

descargaAndrew Polsky is the new Senior VP and head of U.S. Sales for Adsmovil, a company active in mobile advertisement for the U.S. Hispanic market and Latin America. Polsky takes over U.S. sales amid rapid growth.He will be based in New York City.

Most recently Polsky was SVP of sales at Pulpo Media, where he managed a team of national sales directors and drove the ad network's revenue growth, including desktop, mobile, programmatic and data solutions.

Before that he led the digital division at Spanish Broadcasting System as VP of digital media. Prior to that he managed sales for CBS Local Digital Media, the Miami Herald, and CNET.

According to an Adsmovil press release, in 2015 Adsmovil's sales were up more than 50% over the year before. Also last year the company formed important partnerships with Sizmek, TailTarget and PubMatic, and opened an office in Spain. In April 2015 the company launched the Adsmovil Ad Exchange, the first mobile ad exchange that focuses on Hispanics. And it won a Gold Smartie, a FOMLA, and two bronze Smarties for recent campaigns.

"Marketers know that if they want real growth, they need to appeal to Hispanic Americans," said Adsmovil CEO Alberto "Banano" Pardo. "Andrew's broad experience with the U.S. Hispanic market will help Adsmovil accelerate its growth in the most important U.S. markets: New York, Chicago and Los Angeles."

 

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.