Adsmovil Taps Andrew Polsky to Lead U.S. Sales

What: Mobile Advertising Solutions company Adsmovil adds  Andrew Polsky as Senior VP and head of U.S. Sales.
Why it matters: Polsky takes over U.S. sales. He will be based in New York City.

descargaAndrew Polsky is the new Senior VP and head of U.S. Sales for Adsmovil, a company active in mobile advertisement for the U.S. Hispanic market and Latin America. Polsky takes over U.S. sales amid rapid growth.He will be based in New York City.

Most recently Polsky was SVP of sales at Pulpo Media, where he managed a team of national sales directors and drove the ad network's revenue growth, including desktop, mobile, programmatic and data solutions.

Before that he led the digital division at Spanish Broadcasting System as VP of digital media. Prior to that he managed sales for CBS Local Digital Media, the Miami Herald, and CNET.

According to an Adsmovil press release, in 2015 Adsmovil's sales were up more than 50% over the year before. Also last year the company formed important partnerships with Sizmek, TailTarget and PubMatic, and opened an office in Spain. In April 2015 the company launched the Adsmovil Ad Exchange, the first mobile ad exchange that focuses on Hispanics. And it won a Gold Smartie, a FOMLA, and two bronze Smarties for recent campaigns.

"Marketers know that if they want real growth, they need to appeal to Hispanic Americans," said Adsmovil CEO Alberto "Banano" Pardo. "Andrew's broad experience with the U.S. Hispanic market will help Adsmovil accelerate its growth in the most important U.S. markets: New York, Chicago and Los Angeles."

 

 


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

RPA Wins Back Honda Media Account, Orci Continues with Multicultural Creative

RPA Wins Back Honda Media Account, Orci Continues with Multicultural Creative

Agency RPA has regained American Honda US$600 million media account.The Honda media assignment is returning to RPA after four years.


Yahoo to Change Name to Altaba, Mayer to Leave Board

Yahoo to Change Name to Altaba, Mayer to Leave Board

Yahoo will be renamed Altaba Inc. following Verizon's US$4.83 billion acquisition of the company.Marissa Mayer is stepping down from Yahoo's board after the closing of its deal along with 5 other directors.


OTT Monetization: What Hulu, Pongalo and VidaPrimo are Betting on for 2017

OTT Monetization: What Hulu, Pongalo and VidaPrimo are Betting on for 2017

As video marketing takes over a very substantial part of the overall (digital) marketing space, we spoke with Stephen Brooks, EVP and GM, VidaPrimo; Rich Hull, Executive Chairman Pongalo and Peter Naylor, SVP Ad Sales at Hulu about both the OTT subscription and ad-monetization market.