Adsmovil Taps Andrew Polsky to Lead U.S. Sales
What: Mobile Advertising Solutions company Adsmovil adds Andrew Polsky as Senior VP and head of U.S. Sales.
Why it matters: Polsky takes over U.S. sales. He will be based in New York City.
Andrew Polsky is the new Senior VP and head of U.S. Sales for Adsmovil, a company active in mobile advertisement for the U.S. Hispanic market and Latin America. Polsky takes over U.S. sales amid rapid growth.He will be based in New York City.
Most recently Polsky was SVP of sales at Pulpo Media, where he managed a team of national sales directors and drove the ad network's revenue growth, including desktop, mobile, programmatic and data solutions.
Before that he led the digital division at Spanish Broadcasting System as VP of digital media. Prior to that he managed sales for CBS Local Digital Media, the Miami Herald, and CNET.
According to an Adsmovil press release, in 2015 Adsmovil's sales were up more than 50% over the year before. Also last year the company formed important partnerships with Sizmek, TailTarget and PubMatic, and opened an office in Spain. In April 2015 the company launched the Adsmovil Ad Exchange, the first mobile ad exchange that focuses on Hispanics. And it won a Gold Smartie, a FOMLA, and two bronze Smarties for recent campaigns.
"Marketers know that if they want real growth, they need to appeal to Hispanic Americans," said Adsmovil CEO Alberto "Banano" Pardo. "Andrew's broad experience with the U.S. Hispanic market will help Adsmovil accelerate its growth in the most important U.S. markets: New York, Chicago and Los Angeles."
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