Dentsu Aegis Acquires Mexico City Digital Shop Flock

What:Tokyo-based holding company Dentsu Aegis has closed three major agency deals, one of those to acquire mexican agency Flock Advertising México, S de RL de CV.
Why it matters:Post-acquisition, Flock will be incorporated into Isobar.Flock ranks among the region's top interactive shops, with clients including American Express, Coca-Cola, Dominos Pizza and Jose Cuervo.

1GIjvqfm_400x400Tokyo-based holding company Dentsu Aegis has closed three major agency deals.

As part of its 2016 expansion plan, the company reached an agreement with the principal shareholders of digital  agency Flock Advertising México, S de RL de CV to acquire the company, thus bolstering its Isobar division in Latin America.

Flock is a 140-person full-service digital agency based in Mexico City. Formed in 2009, Flock ranks among the region's top interactive shops, with clients including American Express, Coca-Cola, Dominos Pizza and Jose Cuervo.

Post-acquisition, Flock will be incorporated into Isobar, one of the Dentsu Group's nine global network brands*, and will be rebranded "Flock - Linked by Isobar." The agency will work with other Group companies to accelerate the Group's growth strategy in Mexico, second only to Brazil in terms of scale in the Latin American advertising market.Financial terms of the deal were not disclosed.The impact of this transaction on Dentsu's consolidated financial results for the fiscal year ending December 31, 2016 is expected to be minimal.

In addition, Dentsu acquired Adexpres Group, owner of several digital ad firms in Eastern Europe, and data consultancy Cardinal Path, based in Chicago and Vancouver. Since the year began, Dentsu closed on the acquisitions of creative agency Achtung in the Netherlands, sports marketer Alesport Group in Spain, data marketer Navegg in Brazil and full-service shop Grip in Canada.


Editorial Staff

Portada Staff

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