ONLINE VIDEO ROUND-UP: Digital Vs. TV, Univision, Verizon, Viacom Make Moves
A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.
U.S./U.S. HISPANIC MARKET
TV STILL RELEVANT: Companies considering shifting their budgets to online video should pay attention: recent studies by TiVo Research, companies like A&E Networks and engagement consulting firm 84.51 suggest that reducing spending on television spots has a negative impact on sales. Sales declined at 15 consumer packaged goods companies that cut their TV advertising budget by between 20% and 70%. Losses came to a total of $94 million. Of course, this study was conducted by television networks, so our readers can decide how much weight to give their studies.
COLLABORATION ON TV AND DIGITAL: Advertisers are increasingly using data about TV audiences to target their digital video buys, according to Videology. Using geographical and behavioral data from TV viewing information, digital video campaigns can target people who saw their or competitors' campaigns on TV already, or segment audiences according to what they are watching on TV.
Verizon and Hearst Media Partners are launching a joint venture to develop digital video programming for mobile consumption, starting with a channel for young Americans living in the Midwest and the South as well as a channel focused on comedy news.
Digital video games are picking up steam, as 2016 began with record numbers for downloads. Sales of games downloaded hit a total of $6.3 billion in January, an increase of 8 percent from January 2015, according gaming intelligence firm SuperData Research.
UNIVISION, AT&T TRUCE FOR HISPANIC AUDIENCES: Univision and AT&T got into a tizzy recently over the expired transmission deal for UniMás, Galavisión and Univision Deportes NetworkCharge, as the channels went offline last Friday. But AT&T agreed to put them back online for last night's Democratic presidential debate, which was sponsored by Univision and The Washington Post, after Univision asked the network to make the important event available to its 5.6 million subscribers.
FUSION GOES AFTER VIDEO: Fusion just hired Jigar Mehta, one of the minds behind Al Jazeera’s extremely popular AJ+ channel. Mehta headed engagement at AJ+, and will now become VP of digital operations at his new company, overseeing social, audience development and analytics to grow video views of the Fusion website as well as social networks.
New trends in online video monetization, measurement, engagement and many more aspects of the emerging OTT market will be explored at the Latin Online Video Forum during PortadaLat in Miami on June 8-9, 2016. Get your tickets at early bird price now!
FLUVIP, a leading Influencer Marketing company in Latin America and the U.S. Hispanic market, and Cisneros corporate divisions Cisneros Interactive and Cisneros Media recently hosted the region's leading social media influencers in Miami, to introduce them to FLUVIP and discuss ways to connect with brands through monetization. The guest list included Alberto Mateo (actor), Lupita Ferrer (actress), Carlos Mata (actor), Alberto Mauco (TV personality), Marisa del Portillo (actress and TV personality) and Rosina Grosso (actress, model, and TV personality).
A recent study by marketing research firm GkF suggests that Latin American residents use devices like cell phones and tablets to watch video content almost as much as they consume television. The survey included residents of Mexico, Colombia, Chile, Argentina and Brazil, and was commissioned by ESPN to increase understanding of media consumption in Latin America. Television is still number one, with residents watching more than 20 hours week, but they also spend 17 hours consuming media on cell phones and tablets.
GOOGLE OPENS DOORS TO LATAM VLOGGERS: As the influence of LatAm online video stars continues to grow, Google recently invited bloggers from Mexico, Brazil and Ecuador to visit its YouTube pop-up space in Mexico to meet each other and participate in a "Creator Day" workshop focused on YouTube and engagement.
Broadcaster Viacom International Media Network (VIMN) for Latin America announced that it has launched the Video On Demand (VOD) premium content package Nick First through the Megacable TV Everywhere platform for free. The package will offer free content from Nickelodeon for subscribers of Megacable Play.
AVANTEL TEAMS UP WITH DIRECTV AND FOX: Colombia's Avantel is teaming up to provide content from DirecTV's TV everywhere platforms DirecTV Sports, DirecTV Play and FOX Play for free to Avantel subscribers. For the first year, the content will also be free for LTE subscribers. Colombia is currently experiencing difficulty with 4G adoption, as the network only covers the country's largest cities.