What were the biggest highlights of January 2015 vs. January 2016? How did users interact with certain sites and platforms? What trends are repeated across the different countries? comScore’s latest report gives us the answers.
Google, Facebook and Microsoft
- Google, Facebook and Microsoft hold the top three spots in almost all of the rankings except Argentina’s and Uruguay’s (where Microsoft is in fourth place).
- In the general Latin America rankings, Google and Facebook’s views increased between 2015 and 2016, while Microsoft stayed stable.
Grupo Clarín and Mercado Libre Battle Microsoft
- The unique cases in which Microsoft loses its spot in the rankings of most-visited sites belong to Argentina and Uruguay. In Argentina, Grupo Clarín holds third place, while in Uruguay third place goes to Mercado Libre.
Yahoo!
- With the exception of Chile and Venezuela, all countries saw a low number of unique users on Yahoo! sites. This tendency was also observed in the general Latin American rankings (with an 8% decrease since last year).
- LinkedIn is only on the rankings in Peru and Mexico, and in both countries there was a lower number of unique users in January 2016 than in January 2015.
- LinkedIn is not on the general Latin American rankings of most-visited sites.
Mercado Libre
- Mercado Libre made the top ten in all countries except Chile and Peru.
- There were more users in January 2016 than in January 2015 in all countries except for Argentina and Colombia.
- Mercado Libre’s visits increased by 6% between January 2016 and January 2015.
Terra
- While Terra holds tenth place in the general Latin American rankings, that traffic comes primarily from Brazil, Chile and Mexico.
- In general, the site’s number of unique users is going down (with a 25% decrease in 2016 compared to 2015, according to the Latin American rankings).
Wikimedia
- The Wikimedia sites appear on all the countries’ rankings except those of Argentina, Brazil and Chile.
- The general tendency is for the number of unique users to go down (as its visits went down 12% between 2015 and 2016, according to the rankings).
Latin America
| Source: comScore MMX, Latin America, January 2015 vs January 2016, Home and Work, PC/Laptop Only | Total Unique Visitors (000) | % Change | ||
|---|---|---|---|---|
| Jan-2015 | Jan-2016 | |||
| Total Internet: Persons: 15+ | 171.739 | 183.580 | 7 | |
| 1 | Google Sites | 161.367 | 171.261 | 6 |
| 2 | 131.898 | 141.362 | 7 | |
| 3 | Microsoft Sites | 116.012 | 116.549 | 0 |
| 4 | Yahoo Sites | 97.158 | 89.043 | -8 |
| 5 | MercadoLibre | 47.804 | 50.544 | 6 |
| 6 | Wikimedia Foundation Sites | 48.760 | 42.983 | -12 |
| 7 | UOL | 41.030 | 40.303 | -2 |
| 8 | R7 Portal | 38.735 | 38.703 | 0 |
| 9 | Globo | 40.041 | 38.527 | -4 |
| 10 | Terra – Telefonica | 49.496 | 37.265 | -25 |
Argentina
| Source: comScore MMX, Argentina, January 2015 vs January 2016, Home and Work, PC/Laptop Only | Total Unique Visitors (000) | % Change | ||
|---|---|---|---|---|
| Jan-2015 | Jan-2016 | |||
| Total Internet: Persons: 15+ | ||||
| 1 | Google Sites | 17.720 | 17.512 | -1 |
| 2 | 15.085 | 14.990 | -1 | |
| 3 | Grupo Clarin | 12.866 | 12.491 | -3 |
| 4 | Microsoft Sites | 12.345 | 11.377 | -8 |
| 5 | Yahoo Sites | 11.403 | 11.317 | -1 |
| 6 | MercadoLibre | 8.149 | 7.310 | -10 |
| 7 | Grupo La Nacion | 7.901 | 7.033 | -11 |
| 8 | TARINGA.NET | 6.578 | 5.693 | -13 |
| 9 | INFOBAE.COM | 4.901 | 4.937 | 1 |
| 10 | CMI Digital | 3.656 | 4.441 | 21 |
Brasil
| Source: comScore MMX, Brazil, January 2015 vs January 2016, Home and Work, PC/Laptop Only | Total Unique Visitors (000) | % Change | ||
|---|---|---|---|---|
| Jan-2015 | Jan-2016 | |||
| Total Internet: Persons: 15+ | 62.888 | 68.420 | 9 | |
| 1 | Google Sites | 60.799 | 65.600 | 8 |
| 2 | 52.615 | 57.597 | 9 | |
| 3 | Microsoft Sites | 45.842 | 47.156 | 3 |
| 4 | UOL | 40.408 | 39.779 | -2 |
| 5 | R7 Portal | 38.054 | 37.841 | -1 |
| 6 | Globo | 39.451 | 37.542 | -5 |
| 7 | Yahoo Sites | 36.409 | 31.101 | -15 |
| 8 | MercadoLibre | 22.435 | 25.580 | 14 |
| 9 | Terra – Telefonica | 32.878 | 22.897 | -30 |
| 10 | IG Portal | 22.697 | 20.737 | -9 |
Chile
| Source: comScore MMX, Chile, January 2015 vs January 2016, Home and Work, PC/Laptop Only | Total Unique Visitors (000) | % Change | ||
|---|---|---|---|---|
| Jan-2015 | Jan-2016 | |||
| Total Internet: Persons: 15+ | 6.647 | 7.325 | 10 | |
| 1 | Google Sites | 6.090 | 6.568 | 8 |
| 2 | 4.558 | 4.843 | 6 | |
| 3 | Microsoft Sites | 4.767 | 4.514 | -5 |
| 4 | Yahoo Sites | 3.846 | 4.289 | 12 |
| 5 | Grupo Copesa | 2.607 | 2.296 | -12 |
| 6 | Terra – Telefonica | 2.469 | 1.995 | -19 |
| 7 | Banco del Estado de Chile | 1.704 | 1.965 | 15 |
| 8 | Canal 13 | 1.216 | 1.627 | 34 |
| 9 | Empresa El Mercurio S.A.P. | 2.002 | 1.626 | -19 |
| 10 | Red Televisiva Megavision | 1.399 | 1.490 | 6 |
Colombia
| Source: comScore MMX, Colombia, January 2015 vs January 2016, Home and Work, PC/Laptop Only | Total Unique Visitors (000) | % Change | ||
|---|---|---|---|---|
| Jan-2015 | Jan-2016 | |||
| Total Internet: Persons: 15+ | 12.732 | 13.622 | 7 | |
| 1 | Google Sites | 12.164 | 13.008 | 7 |
| 2 | 10.368 | 11.146 | 8 | |
| 3 | Microsoft Sites | 7.635 | 7.357 | -4 |
| 4 | Yahoo Sites | 5.920 | 5.155 | -13 |
| 5 | Wikimedia Foundation Sites | 4.367 | 4.077 | -7 |
| 6 | El Tiempo Casa Editorial | 3.808 | 3.590 | -6 |
| 7 | MercadoLibre | 3.379 | 2.900 | -14 |
| 8 | ICCK Net S.A. | 3.223 | 2.664 | -17 |
| 9 | FRIV.COM | 1.712 | 2.326 | 36 |
| 10 | Grupo Pera Digital | 2.389 | 1.839 | -23 |
Mexico
| Source: comScore MMX, Mexico, January 2015 vs January 2016, Home and Work, PC/Laptop Only | Total Unique Visitors (000) | % Change | ||
|---|---|---|---|---|
| Jan-2015 | Jan-2016 | |||
| Total Internet: Persons: 15+ | 25.900 | 26.646 | 3 | |
| 1 | Google Sites | 23.528 | 24.703 | 5 |
| 2 | Microsoft Sites | 18.342 | 19.987 | 9 |
| 3 | 17.971 | 19.605 | 9 | |
| 4 | Yahoo Sites | 18.328 | 17.930 | -2 |
| 5 | Wikimedia Foundation Sites | 7.691 | 7.663 | 0 |
| 6 | Gobierno De La República De México | 5.814 | 7.569 | 30 |
| 7 | 5.266 | 5.232 | -1 | |
| 8 | MercadoLibre | 4.488 | 4.851 | 8 |
| 9 | Terra – Telefonica | 4.129 | 4.398 | 7 |
| 10 | TARINGA.NET | 4.830 | 4.283 | -11 |
Perú
| Source: comScore MMX, Peru, January 2015 vs January 2016, Home and Work, PC/Laptop Only | Total Unique Visitors (000) | % Change | ||
|---|---|---|---|---|
| Jan-2015 | Jan-2016 | |||
| Total Internet: Persons: 15+ | 6.518 | 7.270 | 12 | |
| 1 | Google Sites | 6.206 | 6.757 | 9 |
| 2 | 5.454 | 5.957 | 9 | |
| 3 | Microsoft Sites | 4.959 | 4.667 | -6 |
| 4 | Grupo El Comercio | 3.757 | 3.425 | -9 |
| 5 | Yahoo Sites | 3.407 | 3.023 | -11 |
| 6 | Grupo RPP | 2.444 | 2.048 | -16 |
| 7 | Grupo La Republica | 1.998 | 1.974 | -1 |
| 8 | Grupo Epensa | 2.140 | 1.744 | -19 |
| 9 | Wikimedia Foundation Sites | 1.676 | 1.414 | -16 |
| 10 | 1.617 | 1.337 | -17 | |
Uruguay
| Source: comScore MMX, Uruguay, January 2015 vs January 2016, Home and Work, PC/Laptop Only | Total Unique Visitors (000) | % Change | ||
|---|---|---|---|---|
| Jan-2015 | Jan-2016 | |||
| Total Internet: Persons: 15+ | 1.531 | 1.647 | 8 | |
| 1 | Google Sites | 1.497 | 1.578 | 5 |
| 2 | 1.332 | 1.408 | 6 | |
| 3 | MercadoLibre | 871 | 912 | 5 |
| 4 | Microsoft Sites | 1.049 | 899 | -14 |
| 5 | BLOGSPOT.COM.UY | 657 | ||
| 6 | EL PAIS S.A. | 771 | 627 | -19 |
| 7 | Wikimedia Foundation Sites | 530 | 542 | 2 |
| 8 | Yahoo Sites | 570 | 510 | -10 |
| 9 | Antel | 381 | 401 | 5 |
| 10 | El Observador | 392 | 340 | -13 |
Venezuela
| Source: comScore MMX, Venezuela, January 2015 vs January 2016, Home and Work, PC/Laptop Only | Total Unique Visitors (000) | % Change | ||
|---|---|---|---|---|
| Jan-2015 | Jan-2016 | |||
| Total Internet: Persons: 15+ | 10.884 | 13.034 | 20 | |
| 1 | Google Sites | 10.228 | 12.088 | 18 |
| 2 | 7.896 | 10.025 | 27 | |
| 3 | Microsoft Sites | 5.452 | 5.762 | 6 |
| 4 | MercadoLibre | 4.538 | 5.182 | 14 |
| 5 | Yahoo Sites | 4.459 | 4.656 | 4 |
| 6 | Wikimedia Foundation Sites | 3.635 | 3.878 | 7 |
| 7 | BANCODEVENEZUELA.COM | 2.166 | 3.336 | 54 |
| 8 | Grupo Santander | 1.974 | 3.069 | 55 |
| 9 | Banesco Banco Universal | 2.596 | 2.427 | -7 |
| 10 | 2.259 | |||
