A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
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- Ikea
Furnishings giant Ikea has decided to conduct a global global media agency review for its US$ 400 million annual marketing and advertising account. The review will be handled by Consultancy ID Comms. In US alone, the company is said to had spent US$100 million in 2009.Ikea works with various shops across five holding companies for planning and buying in other global geographies. GroupM’s MEC, which has the U.S. assignment, is among those companies and will most probably participate in the review. Read more.
- Unilever
Unilever’s U.S. Personal Care brands are celebrating the diversity and style of U.S. Hispanics with their new #100PorCientoTu campaign that promotes self-expression and individuality.The #100PorCientoTu campaign is partnering with celebrity stylist Leonardo Rocco, celebrity groomer Marcos “Reggae” Smith, international plus-size model and influencer Denise Bidot and other notable influencers to provide beauty and style inspiration. They will share their top beauty and grooming tricks of the trade featuring brands they love like AXE, Caress, Dove, POND’s, Suave, TRESemme and Degree.#100PorcientoTu is celebrating music as a source of inspiration for Latino’s style and self-expression by sponsoring Latin music concerts across the country. The campaign kicks-off with award winning urban Latin artist Nicky Jam and his The Fenix Tour in NYC.Go to 100PorCientoTu.com to learn about the latest beauty and grooming trends and tips from our influencers and experts.
- Chipotle
Chipotle Mexican Grill has chosen Burson-Marsteller as its US PR agency of record after parting ways with longtime agency Edelman. Burson was selected following a three-month review to cover consumer and corporate PR, including media relations, public affairs and executive positioning. Social media is not included.
- SlimFast®
SlimFast® weight loss brand has announced a partnership with Raul de Molina (who is known to millions as “El Gordo” from the Univision’s show “El Gordo y la Flaca”) in his effort to lose weight and keep it off. Raul set a goal to lose thirty pounds and since he started the SlimFast® plan he has far exceeded his expectations. The campaign officially kicks off March 7th with a thirty second commercial featuring Raul and his charismatic personality showing off his new physique and favorite ways to use the SlimFast® plan. Print and digital ad campaigns will also go live in March. SlimFast® social media channels will focus on Raul’s weight loss journey, giving followers a personal account of how he used the SlimFast® plan to shed the weight and keep it off within his hectic schedule. Sharing his journey on Raul’s own social channels will also play a key role in the integration of SlimFast® into the Hispanic community.
- PawedIn
Former CEO of pet food marketer Petbrosia Keith Johnson is launching PawedIn, a combination social network and content hub for pet owners, online directory of veterinarians and other pet service providers, and digital agency for local pet businesses and national brands alike. It’s a media-agency mixed breed, essentially a digital agency built around a social network and marketplace, according to Adage.People on PawedIn can create profiles for their pets, link those to their vets, groomers and other pet pros, and review the providers. The site is automatically adding listings of pet providers from databases as it moves into cities.Mr. Johnson plans to target other pet brands, from startups to big established brands.
- Colgate® Optic White®
Colgate® Optic White® is celebrating and empowering Latinas as a sponsor of the second annual #WeAllGrow Summit, a conference that sets the stage for entrepreneurial Latinas making strides in the digital sphere. From March 3-5, the #WeAllGrow Summit is a conference dedicated to celebrating and empowering Latinas in the digital space through a series of motivational presentations by key influencers along with networking and learning experiences for all social media content creators. To share the experience with the nation’s most influential Latinas, Colgate® Optic White® invites attendees to share their #SonrisaColgate moments by showcasing their smile on social media for a chance to win a grand prize. Follow @SonrisaColgate on Twitter to be part of the conversation from #WeAllGrow and see all of the #SonrisaColgate and #SonrisaBrillante moments.
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