ADTZ Acquires Glow Digital Media & Creates ADGLOW

What:ADTZ , a social media advertising firm in Southern Europe and Latin America, has acquired Glow Digital Media, a London-based paid media firm.
Why it matters: The combined entity, which will operate under the name ADGLOW will offer its services through an extensive network of offices in Barcelona, Bogotá, Hong Kong, London, Milan, Mexico DF, New York, San Francisco and Singapore, with its headquarters remaining in Madrid.

zeU84_q8_400x400 zsv_nLNS_400x400Madrid, Spain-based ADTZ , one of the main social media advertising companies in Southern Europe and Latin America, has acquired Glow Digital Media, a London-based paid media firm to create a strong joint venture both in English and Spanish-speaking markets for social ad tech and services.

The combined entity, which will operate under the name ADGLOW, becomes one of the world leaders in the social media advertising planning field. Among the shareholders of ADGLOW are investment funds like Onza Venture Capital, White Star Capital and Notion Capital.

Through a capital injection in ADGLOW, the trio of funds have provided the new company with the cash needed to expand internationally and scale up R&D.

As a result of the companies' union, ADGLOW will offer its services through an extensive network of offices in Barcelona, Bogotá, Hong Kong, London, Milan, Mexico DF, New York, San Francisco and Singapore, with its headquarters remaining in Madrid.

The combined business blends the expertise of both companies to take advantage of the icreasing advertising opportunities Facebook, Twitter, Instagram and other emerging social platforms have to offer, in order to provide the best advertising solutions to agencies, brands and end customers.

The combined business is the largest Facebook and Twitter partner that is headquartered outside of the US.Clients include Spotify, BMW, Heineken, L’Oréal, Coca-Cola and Ikea.

The terms of the acquisition were not disclosed.

Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.