Introducing Our Character Programático López!

Today, as part of the relaunch of Portada's digital properties, we are introducing Programático López, who on a weekly basis will provide our audience with his "two cents" and insights on developments in the marketing, media and tech industries. You will see that Programático can be in a good mood (like today), angry, anxious, tired and in thinking mode. On a weekly basis and depending on what is going on, he will have interesting things to say.
As an important personality in the marketing and media world, our Programatico character also will do branded content integrations. Of course, only if the product or service he endorses is right up to his alley!

 


MORE FROM PORTADA

SOUNDING OFF: Lee Flynn- How to Use Marketing to Your Business’ Advantage

SOUNDING OFF: Lee Flynn- How to Use Marketing to Your Business’ Advantage

One way in which a company can stand out from the competition is through an excellent marketing strategy that not only attracts, but also retains customers. So what are some key parts of an excellent marketing strategy?


Only These Five Athletes Made it to the Time Magazine 100 List

Only These Five Athletes Made it to the Time Magazine 100 List

Only five athletes from around the world made it into the 100 Most Influential People of 2017 list, and only one of them isn't from the U.S.


RANKING: Top 10 Websites Most Visited by US Hispanics

RANKING: Top 10 Websites Most Visited by US Hispanics

Which websites do US Hispanics prefer? What activities do these sites allow them to do? Does gender play a role when it comes to choosing online media? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.