Yahoo to Shut Down Taboola/Outbrain Competitor Yahoo Recommends

What: Yahoo has issued an statement where it claims that Yahoo Recommends, a monetization platform for publishers and part of its suite of publisher solutions, will be closed to new sign-ups.
Why it matters: The moves comes at difficult times for Yahoo, as the company has been experiencing a sucession of slumps lately. Yahoo Recommends visitors will be directed to its other products.

imagesYahoo has issued an statement where it claims that Yahoo Recommends, a monetization platform for publishers and part of its suite of publisher solutions, will be closed to new sign-ups and visitors will be directed to its other products.

“Yahoo Recommends signups are now closed, ”said the company through the statement. “We have not made the decision to shut down Yahoo Recommends, however, we are not actively signing up new publishers at this time,” told a spokesperson to Digiday.

We have not made the decision to shut down Yahoo Recommends, however, we are not actively signing up new publishers at this time

Yahoo Recommends, a competitor to platforms like Taboola and Outbrain, had been launched in September 2014.

The moves comes at difficult times for Yahoo, as the company has been experiencing a sucession of slumps lately, like shutting down several of its other properties including its digital “magazines.”In addition, the company has been forced to put its core business  for sale, while slashing 15% of its workforce.

Yahoo Recommends is powered by Yahoo's personalization technology and enables publishers to display its articles in a variety of layouts on desktop and mobile,while featuring ads served through Gemini from other publishers and advertisers. The ads allowed content recommendation companies to get paid when people click on the content or ads in the widgets.

Yahoo Recommend was able to get three well-know publisher names when it was launched: CBS Interactive, Hearst Magazines and Vox Media, according to Digiday. However, CBS Interactive later  signed with Taboola and Hearst began using my6sense to power suggested articles on its sites. Vox Media sites are still displaying the Yahoo Recommends widget.

Related Articles:
Yahoo to Shut Down 7 of Its 11 Digital Magazines
4 Things to Know About Yahoo’s Q4 2015 Results and New Strategic Plan


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Drawn by Multicultural Demand, a Miami-Based Production House Expands to Los Angeles

Drawn by Multicultural Demand, a Miami-Based Production House Expands to Los Angeles

Miami-based music production company Animal Music has opened a studio in Los Angeles, California to meet an increasing demand for Multicultural talent.


Tinder Explores Video, Acquires Video Startup Wheel

Tinder Explores Video, Acquires Video Startup Wheel

Tinder announced an agreement to acquire Snapchat-style video startup Wheel.


¡Suscríbete a los boletines de marketing deportivo, video, marketing turístico e innovación!

Portada está expandiendo de manera significativa su cobertura en las aéreas descritas abajo. Asegúrate de obtener noticias frescas y la inteligencia que elabora el equipo editorial de Portada. ¡Por favor, tilda los tema(s) de los que quieras recibir información!